Responsibilities

• Build, launch, and manage paid campaigns across Google Ads, LinkedIn Ads, and additional platforms as applicable (Meta, Bing, Adroll).
• Translate campaign goals and offers (webinars, case studies, demos, content) into targeting, ad structure, budgets, and testing plans.
• Own weekly optimization: improve CTR, CPC, conversion rate, CPL, and lead quality through ongoing iteration.
• Manage creative testing in partnership with the marketing team and designer; provide clear feedback based on performance.
• Coordinate with Marketing on landing page performance and conversion optimization recommendations.
• Ensure accurate tracking and attribution:
• Apply and QA UTM conventions (Cometly UTM conventions)
• Validate conversion tracking and tag behavior (partnering with GTM/analytics owner as needed)
• Monitor spend pacing and budget allocation; flag risks and opportunities early.
• Produce clear reporting and insights, with learnings, recommendations, and next tests.

Requirements

• 5+ years of hands-on paid media experience (B2B preferred).
• Strong experience in Google Ads (Search/Display/YouTube as applicable), LinkedIn Ads (Lead Gen + website conversion campaigns), and Microsoft Ads.
• Demonstrated ability to optimize toward conversion outcomes (not just clicks/impressions).
• AI forward approach to paid media management
• Working knowledge of tracking fundamentals: UTMs, pixels, GA4 basics, conversion events, Google Tag Manager collaboration.
• Comfortable managing multiple campaigns simultaneously with strong attention to detail.
• Clear communicator. Able to explain performance, tradeoffs, and recommendations to non-specialists.
• Proactive, test-and-learn mindset with strong ownership and follow-through.

Preferred

• Experience marketing to healthcare organizations (providers, systems, quality/safety, HR/workforce, patient experience).
• Experience with HubSpot landing pages/forms, WordPress, lead routing, and basic funnel reporting. Hubspot certifications are a plus.
• Experience in Google Ads (Search/Display/YouTube as applicable), LinkedIn Ads (Lead Gen + website conversion campaigns), and Microsoft Ads. Google certifications are a plus.
• Familiarity with Cometly or similar attribution tooling and UTM frameworks.
• Experience running retargeting and multi-touch nurture support.
• Experience collaborating closely with creative resources (design/video) and providing performance-led direction.
• Experience with dynamic ad and video creation an/or direction for optimizing campaigns.

Benefits

• Benefits: Generous PTO, employer-subsidized Medical, Dental, Vision, Disability, Life, HSA/FSA accounts, and 401(k) with 4% employer match