Responsibilities

• Launch and manage Meta campaigns Build campaigns, ad sets, and ads to spec. Upload creative, set budgets and targeting, and keep naming conventions clean across prospecting, retargeting, and Advantage+.
• Monitor performance daily Track CPM, CTR, CPC, CPL, cost per booked call, and ROAS against the financial model. Flag winners to scale and losers to cut before they bleed budget.
• Own creative trafficking Get new creatives, hooks, and variations into the account fast. Keep a steady test pipeline running and document what wins.
• Keep the funnel plumbing clean UTMs, pixel and CAPI events, landing page links, and form connections. If tracking breaks, you catch it and fix it same day.
• Support CRM sequences Help build and QA email and SMS flows in GoHighLevel for confirmations, reminders, and no-show recovery. Make sure the right message fires at the right time.
• Build reporting the team can read Daily and weekly performance snapshots. Clean dashboards, not a wall of numbers. Surface the story behind the metrics.
• Spot opportunities and problems early You are in the account every day. You see fatigue, audience saturation, and funnel drop-off before they show up in the monthly numbers.
• Stay on the info diet Keep up with Meta changes, new ad formats, and what is working across the space. Bring ideas, not just execution.

Requirements

• Hands-on experience inside the Meta Ads Manager. You can build a campaign from scratch without hand-holding.
• Comfortable reading paid metrics: CPM, CTR, CPL, CPA, ROAS. You know what each one tells you.
• Detail-oriented with tracking: UTMs, pixels, and conversion events do not scare you.
• Comfortable in GoHighLevel or a similar CRM for email and SMS sequences.
• Organized and proactive. You catch problems before they are escalated to you.
• Available during US Eastern business hours, Monday through Friday.

Preferred

• Bonus: you use AI tools to speed up creative briefs, copy, and analysis.
• Bonus: experience in high-ticket info, coaching, or agency funnels.