Senior Paid Media Associate

Responsibilities

• Media Strategy & Planning
• Help develop SeatGeek’s strategy across video (linear TV, DRTV, CTV, streaming), audio (streaming, radio), Display, YouTube, and other emerging channels
• Evaluate the role of different channels, partners, networks, and inventory types within the broader media mix
• Test new channels, formats, publishers, and inventory to uncover scalable growth opportunities
• Campaign Management & Execution
• Support day-to-day management of campaigns on Display, DRTV, CTV, Audio, and other assigned channels from planning through launch and reporting
• Partner with agencies and media vendors to develop recommendations, manage campaign setup, and ensure campaigns launch on time and deliver in full
• Pressure test assumptions around audiences, budgets, reach/frequency, inventory, and measurement approaches, providing thoughtful feedback
• Monitor campaign delivery and performance and identify opportunities for in-flight optimization
• Manage select campaigns directly within buying platforms, including campaign setup, targeting, pacing, optimizations, and reporting

Requirements

• Bachelor's degree and 4+ years of experience in media planning, buying, performance marketing, integrated marketing, or a related field
• Hands-on experience with at least two of the following channels: DRTV, CTV, Audio, Display, Online Video, or other paid media formats
• Strong understanding of media planning fundamentals, including audience strategy, reach and frequency, flighting, inventory, and budget allocation
• Experience working with media agencies and/or directly with publishers
• Strong analytical skills and an interest in sophisticated measurement approaches, particularly incrementality
• A performance-oriented mindset and ability to use data to make recommendations about where and how to invest
• Ability to manage multiple campaigns, partners, timelines, and priorities simultaneously
• Strong written and verbal communication skills and comfortable working with a range of stakeholders
• A proactive and curious approach; you’re excited to dig into how media works, challenge assumptions, and identify opportunities to improve performance

Benefits

• Discretionary annual bonus
• Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
• A WFH stipend to support your home office setup
• Unlimited PTO
• Up to 16 weeks of fully-paid family leave
• 401(k) matching
• Student loan matching program
• Health, vision, dental, and life insurance
• Up to $25k towards family building, reproductive health services and Gender-affirming care
• $500 per year for wellness expenses