Ads Strategist, B2B Paid Media - US/CA

Responsibilities

• Leading client syncs and quarterly business reviews with client marketing leaders.
• Building campaign strategies: audiences, offers, funnels and budget allocation across LinkedIn, Google and Meta.
• Building and optimizing campaigns across LinkedIn, Google and Meta, hands-on with AI or alongside our Ad Ops and creative teams.
• Writing ad copy, and reviewing creative before it goes to the client.
• Making sure leads route correctly into each client’s CRM, and optimizing for pipeline and customers, not just cheap leads.
• Turning performance data into clear insights and recommendations for clients.
• Spotting expansion opportunities, such as adding Google, Meta or organic social for single-channel clients.
• Bringing new ideas and tests back to the team, and improving our playbooks.

Requirements

• 3+ years in B2B paid media. B2B SaaS or tech experience and agency experience are both strongly preferred.
• You have strong LinkedIn Ads experience, along with Google Ads and Meta Ads.
• You’re a strong writer: ad copy, posts, client emails. We’ll ask for a writing sample.
• You’re Type A and detail-oriented. You catch the wrong exclusion before it costs a client money.
• You present confidently to VPs and Directors of Marketing, and you can name an account you turned around and exactly what you changed.
• You already use AI to do real work, like builds, analysis and reporting, not just to polish emails.
• You’re active on LinkedIn, ideally posting. We’ll look at your profile.
• You’re based in the United States or Canada.

Preferred

• HubSpot, Salesforce or other CRM experience, including offline conversions
• ABM tools and list-based targeting
• Looker Studio reporting