Senior Manager, Paid Media AI and Systems

Responsibilities

• Own the AI transformation roadmap for the Global Paid Media team, partnering with MarTech, our media agencies, and other internal and external partners to define, prioritize, and ship the capabilities that change how the team works.
• Apply AI, automation, and decision-support capabilities across audience strategy, investment planning, creative development, campaign activation, in-flight optimization, experimentation, measurement, and insight generation.
• Drive performance marketing automation capabilities that increase learning agenda velocity across the business.
• Lead the product vision, use-case development, workflow design, and business requirements for internal paid media tooling, partnering with MarTech and other technical teams on architecture, integrations, security, production deployment, and ongoing support.
• Streamline workflows across the team's quarterly cadence (RFP to brief, brief to media plan, plan to launch, launch to reporting, reporting to insights), identifying and removing manual handoffs, redundant approvals, and inconsistent rituals.
• Build and curate a reusable library of AI-assisted workflows, skills, tools, prompts, and supporting context that helps paid media practitioners complete common tasks more effectively. Establish appropriate standards for quality, access, governance, and human review in partnership with MarTech and other technical stakeholders.
• Act as the central connector of transformational activity, convening the right cross-functional partners (MarTech, Brand, creative agencies, media agencies) at the right moments and ensuring nothing stalls in handoff.
• Define and lead the change-management plan for every new tool and process, including documentation, training, office hours, and adoption measurement. Tools that don't get used are tools that didn't ship correctly.
• Stay continuously curious about new technologies, platforms, MCP servers, agentic tools, and emerging AI harnesses. Evaluate, pilot, and onboard the ones that earn their place in the team's stack.
• Define the success metrics for the team's operating model (cycle times, adoption rates, manual touch points eliminated, AI skill invocation rates, quality scores) and report against them on a quarterly basis.

Requirements

• BA/BS degree in marketing, business, media, operations, or related field, or equivalent experience.
• 7+ years of experience in paid media, performance marketing, marketing operations, MarTech, or a closely related discipline.

Preferred

• Deep understanding of paid media workflows, including campaign briefs, media plans, audience strategy, creative development, trafficking, QA, optimization, experimentation, measurement, reporting, and campaign learning.
• Strong performance marketing background with clear understanding of platforms such as Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Reddit, etc and the strategies used to drive impact.
• Demonstrated fluency with modern AI tools, including agentic harnesses (Claude Code, ChatGPT Agents, Microsoft 365 Copilot), and a working understanding of how skills, tools, and MCP-style integrations are composed, scaled, and leveraged across workflows and teams.
• A strong working knowledge of the paid media stack (DSPs like DV360, Yahoo, or Trade Desk, search platforms like SA360, MMPs, Insights platforms, Media mix modeling platforms, etc) and a clear understanding of where each fits in the planning, activation, and measurement cycle.
• Experience driving documentation standardization, template adoption, and workflow consistency across multiple business units or marketing teams.
• Experience working with global agency partners and managing shared tooling, documentation, and automation across an in-house team and an external AOR.
• Strong written communication. Able to articulate a complex technical workflow in language a marketer, an engineer, and an exec each understand.
• Cross-Functional Partnership (MarTech, Engineering, Agency)
• Templatization and Documentation Standardization

Benefits

• The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.