Paid Media Manager

Responsibilities

• Leads, sets, and owns the strategy, activation and management of paid media campaigns for assigned clients—including tactics, budgets, projected impact, targeting, ads and keywords—based on client need and opportunity
• Builds, launches, and optimizes campaigns hands-on for some of the pod’s accounts, from keyword research and ad copy to audiences, bids, and budgets
• Owns strategy across paid search, paid social, and programmatic/display, with the depth to guide execution in each channel
• Manages and develops the Paid Search Strategist and Associate team members; reviews and approves their work for strategic quality, accuracy, and client-readiness
• Ensures ongoing optimizations and campaign adjustments across the pod’s portfolio align with client business goals and overall campaign strategy
• Owns the quality of final deliverables across the team and presents them effectively to clients
• Builds and oversees campaigns in platforms such as Google Ads, Microsoft Ads, Meta, LinkedIn, and programmatic platforms such as StackAdapt; owns the QA process and final review for accuracy across the team
• Runs A/B tests on ads, audiences, and landing pages and shares what works across accounts
• Reviews campaigns weekly across the portfolio and sets the strategic and tactical optimization roadmap
• Oversees weekly campaign management and optimization across the portfolio—budget pacing, SQR review, performance check-ins, and execution against the optimization roadmap

Requirements

• 5+ years of hands-on paid media experience, with at least 4 years building and managing Google Ads campaigns yourself
• 2+ years managing or mentoring direct reports preferred (leading a team informally counts too)
• Expert-level knowledge in paid search required; proficiency in paid social preferred
• Proven results on campaigns such as lowering CPC or CPA, growing conversions, or driving increased revenue
• Conversant with paid media terminology and major platforms (Google Ads, Microsoft Ads, Meta, etc.)
• Comfortable looking beyond platform level metrics to tie campaign performance to down-funnel success
• Agency experience highly preferred; in-house experience across multiple brands or accounts works too
• Experience managing a portfolio of accounts and multi-channel budgets
• Experience presenting to senior client stakeholders
• Bachelor’s degree or equivalent experience

Preferred

• 2+ years managing or mentoring direct reports preferred (leading a team informally counts too)
• proficiency in paid social preferred
• Agency experience highly preferred; in-house experience across multiple brands or accounts works too
• Experience with Google Analytics 4 (GA4) and Google Tag Manager preferred, including setting up conversion tracking