Paid Media Implementation Specialist

Memphis, TN (Remote)

$50K/yr – $60K/yrMid Level2+ years expFull time

Posted 1 day ago

Job Summary

Own the end-to-end paid media lifecycle across Google Ads and Meta campaigns, including build, launch, QA, monitoring, and iterative optimization, while documenting processes and coordinating with teammates to resolve delivery issues.

  • End-to-end campaign execution and QA
  • Lead lead-tracking, reporting, and readiness activities
  • Collaborate to troubleshoot and escalate as needed

Job Description

Responsibilities

  • Build, launch, and update Google Ads and Meta advertising campaigns using approved templates, creative assets, targeting parameters, budgets, and promotional schedules.
  • Perform routine campaign maintenance, including approved geographic and budget adjustments, creative updates, URL corrections, and campaign pauses or restarts.
  • Conduct thorough pre-launch quality assurance checks to ensure client information, campaign settings, tracking links, and lead forms meet approved requirements.
  • Monitor lead delivery through established tracking and integration workflows, document findings, and escalate issues requiring additional technical or specialist support.
  • Monitor assigned account alerts and recently launched campaigns, troubleshooting and resolving straightforward delivery issues, including payment method updates and advertiser verification requirements, following documented procedures.
  • Support account readiness by reviewing access permissions, verification status, and billing-related issues, coordinating next steps with appropriate team members.
  • Maintain accurate CRM records, project trackers, campaign documentation, and implementation notes.
  • Contribute to improving repeatable processes, checklists, and workflows that help our team work efficiently and consistently.

Requirements

  • Approximately 2–4 years of relevant experience in paid media execution, digital marketing operations, or a comparable campaign implementation role.
  • Hands-on experience building, launching, or maintaining campaigns in Google Ads and Meta Ads Manager.
  • Working knowledge of campaign settings, geographic targeting, budgets, lead forms, and basic conversion tracking.
  • Strong attention to detail, organizational skills, and a commitment to accuracy and quality.
  • Ability to manage multiple requests, prioritize tasks effectively, and meet deadlines in a fast-paced environment.
  • Clear, professional communication skills and dependable follow-through.
  • Strong problem-solving abilities and sound judgment when determining whether to troubleshoot independently or escalate an issue.
  • Comfort working with spreadsheets, CRM systems, project-management platforms, and other marketing technology tools.
  • Ability to quickly learn new systems, follow established processes, and adapt to evolving client and campaign needs.
  • Self-motivated, accountable, and comfortable working independently in a remote environment.

Preferred

  • Above all, we're looking for someone who combines hands-on paid media experience with exceptional attention to detail, a strong sense of ownership, and a genuine desire to contribute to a successful, supportive team.

Benefits

  • Competitive Salary: Up to $60,000 annually, based on experience
  • Remote-First Workplace: Enjoy the flexibility of working remotely while staying connected to a collaborative, supportive team
  • Company-Provided Technology: The tools and equipment you need to succeed
  • Medical, Dental & Vision Insurance
  • 401(k) Matching
  • Life Insurance
  • Generous Paid Time Off & Holidays: Because work-life balance matters
HigherVisibility logo

HigherVisibility

HigherVisibility is a digital marketing agency that helps businesses grow through SEO, Paid Search, Paid Social, CRO, and Web Development. We work with a wide range of clients, from small and mid-sized businesses to franchises and multi-location enterprises, delivering strategies that drive measurable performance and scalable results.While we’re widely recognized for our SEO expertise, our work spans the full funnel. Whether managing a national paid campaign, optimizing conversion paths, or executing a website redesign, every engagement is grounded in strategy and aligned with clear business goals.Named Agency of the Year by Search Engine Land and consistently ranked among the top agencies by Clutch and G2, HigherVisibility is built for companies that want more than clicks—they want impact.The Targeted Growth SystemTMThe Targeted Growth SystemTM is our proprietary methodology for delivering marketing that actually grows the business, not just traffic or impressions.Used across all services—SEO, PPC, Paid Social, CRO, and Web—the system is designed to correct the most common problems we see: generic targeting, disconnected tactics, and unclear ROI.Who We Work WithWe partner with clients in sectors where performance marketing drives bottom-line results:Franchise and Multi-Location BrandsSmall to Mid-Sized Businesses (SMBs)Home Services (HVAC, plumbing, roofing, pest control)Financial ServicesE-commerce RetailersSaaS and Professional ServicesWhether you're a scaling SMB or an established enterprise, we build strategies to match your growth stage and market realities.Why Companies Choose HigherVisibilitySearch-led, strategy-driven—we bring clarity, focus, and alignment to complex marketing needsProven success across franchises, SMBs, mid-market, and enterprise organizationsBuilt-in accountability through unified goals, tracking, and performance monitoringRecognized leadership by Search Engine Land, Clutch, G2, and other trusted industry

Founded in 2009
Memphis, Tennessee, USA
74 employees (54 in marketing)

Salaries

Posted range

$50K/yr – $60K/yr

Taken straight from the job posting.

The middle of this range ($55K) is 27% below the median base salary for Paid Media Specialist roles in the United States ($75K).

Paid Media Specialist median pay in the United States

$75K/yr

Most pay falls between $68K and $81K. Based on 100 salaries.

See all HigherVisibility salaries

Marketing Team

Marketing Team Size
54 (73% of company)
Median Tenure
5.7 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
76.6K
Monthly Google Ads Budget
$19K
Traffic Source Mix
Search
42.2%
Direct
43.4%
Referral
10%
Social
3%
Paid
1.2%

Headcount Trend

Current headcount: ~73
HigherVisibility logo

Paid Media Implementation Specialist

HigherVisibility · Memphis, TN · Remote