Paid Media and Analytics Specialist

Responsibilities

• Own the engine that fills our pipeline: Google Ads, Meta, and whatever channel earns its place next. Paid ads have always been how Wellmade grows, and now they run through you.
• Call the shots on strategy: decide where every dollar goes and why, then watch your plan turn into real projects in real backyards.
• Build the source of truth: tracking and attribution so tight you can follow a single click all the way to a signed contract.
• Be the voice the creative team listens to: you’ll know which messages, offers, and formats are winning, and your insight will shape what we make next.
• Hunt down wasted spend: weak keywords, leaky landing pages, campaigns coasting on autopilot. Find it, fix it, and put that money back to work.
• Keep the numbers in front of us: show leadership what’s happening, what it means, and what you’re doing about it, as it happens.
• Test, measure, and double down: when something works, you’ll be the first to know and the first to scale it.

Requirements

• You’ve run paid campaigns with real budgets: Google Ads and Meta at minimum, with results you can point to and explain.
• You build the measurement, not just read it: conversion tracking, attribution, GA4, tag management. If the data is wrong, you know how to fix it.
• You think in strategy before tactics: you can explain where a dollar should go and why, and defend it with numbers.
• You make data simple for people who aren’t analysts: clear reports, clear takeaways, clear next steps.
• You run yourself: you set the targets, track them, and report on them to keep us moving forward.
• You’d rather prove something than guess: every test has a hypothesis, a result, and a decision.

Preferred

• Marketing a high-ticket product or service with a long sales cycle, where a lead isn’t a sale.
• Connecting ad data to a CRM (Pipedrive or similar) to track leads through to closed deals.
• Building dashboards in Looker Studio or a similar tool.
• Some familiarity with construction, home improvement, or design-led products.
• A track record you can show: campaigns you scaled, spend you cut, results you moved.