Paid Media Specialist

Responsibilities

• Build, launch, manage, and optimize paid media campaigns across Google Ads, Microsoft Advertising (Bing), and YouTube.
• Manage campaign budgets, pacing, and performance across multiple client accounts.
• Execute ongoing Google Search optimizations, including keyword research, search-term analysis, match types, negative keywords, bidding strategies, ad copy, targeting, and ad assets.
• Manage and support additional Google campaign types, including Performance Max, Display, Shopping, Demand Gen, and YouTube, as applicable.
• Monitor campaign performance against established goals and KPIs, making ongoing adjustments to improve results.
• Conduct thorough campaign QA to ensure accurate settings, budgets, targeting, URLs, creative assets, and conversion actions.
• Maintain organized, accurate, and consistently optimized advertising accounts.
• Monitor account performance and proactively identify fluctuations, inefficiencies, and opportunities for improvement.
• Investigate changes in campaign performance, including shifts in CPC, CPA, conversion rates, ROAS, and other relevant metrics.
• Troubleshoot campaign delivery, budget pacing, targeting, tracking, and performance issues.

Requirements

• 2+ years of direct, hands-on Google Ads experience, personally building, managing, and optimizing campaigns and budgets.
• Strong knowledge of Google Search and PPC campaign management, including keywords, search terms, negative keywords, match types, bidding strategies, targeting, and conversion performance.
• Demonstrated experience managing multiple campaigns or client accounts simultaneously.
• Ability to independently perform day-to-day campaign optimizations, monitor budgets, and troubleshoot performance issues.
• Experience with Microsoft Advertising (Bing).
• Working knowledge of Google Analytics 4 (GA4) and digital advertising performance measurement.
• Strong analytical skills and the ability to translate campaign data into actionable improvements.
• Excellent attention to detail and commitment to accurate campaign execution.
• Ability to manage multiple priorities and deadlines with limited supervision.
• Strong communication skills and a collaborative, team-oriented approach.

Preferred

• Automotive Advertising Experience
• Fluency Experience
• Agency Experience
• Additional Preferred Skills