Senior Paid Media Specialist

Responsibilities

• Lead the development and execution of cross-channel paid strategies (Meta, Google, TikTok, etc.), ensuring every media buy, search and social campaign, and budget allocation contributes directly to wider client acquisition goals.
• Constantly optimise account performance by monitoring platform updates, search trends, and algorithm changes, proactively testing and scaling tactics in real time to keep clients ahead of the curve.
• Collaborate closely with our creative team, bridging the gap between data and design by translating performance metrics into clear, actionable creative briefs for new ad statics, videos, and hooks.
• Line-manage a Paid Media Executive, overseeing their workload and providing the data-driven support, guidance, and mentorship needed to develop their media buying and analytical skills.
• Take an active role in team development, running regular 1:1s, fostering a positive performance culture, and ensuring your direct report feels supported, challenged, and inspired.
• Deliver comprehensive client reporting, moving beyond basic platform metrics to provide deep-dive analysis, commercial insights, and a clear story of ROI and business growth.
• Take ownership of client KPIs, balancing high-level strategic thinking with everyday execution to continuously refine campaigns and consistently meet and exceed targets.

Requirements

• 5+ years of experience managing paid media campaigns for brands. While agency experience is preferred, you’ll be highly confident working across both Paid Social and Paid Search in a fast-paced, multi-client environment.
• A balanced analytical and creative mindset . You don't just love looking at spreadsheets; you understand the psychology of the scroll, how target audiences behave, and how great creative hooks translate into conversions.
• A strong communicator and relationship builder. You can confidently talk numbers with senior stakeholders, translate complex data into simple insights for clients, and brainstorm seamlessly with our internal creative specialists.
• Excellent technical and media buying skills . You have a proven track record of managing budgets, structure building, and audience targeting across platforms like Meta Ads Manager and Google Ads.
• Excellent organisational skills, with the ability to proactively manage multiple projects, ad spend budgets, and client deadlines without missing a beat.
• High levels of ambition and drive, with a genuine passion for staying ahead of platform changes, privacy updates, and emerging paid media strategies to deliver maximum impact.
• Leadership potential, with the enthusiasm and emotional intelligence to support, guide, and mentor more junior team members as our paid media department continues to grow.

Benefits

• For this role, the Company will offer medical coverage, dental, vision, 401k, and paid time off.