Google and Meta Ads Specialist

Responsibilities

• The Google and Meta Ads Specialist is a remote contract role responsible for planning, executing, and optimizing paid advertising campaigns across Google Ads and Meta platforms (Facebook and Instagram). Day-to-day tasks include conducting audience and keyword research, setting up and managing campaigns, monitoring performance metrics, and adjusting targeting, creatives, and budgets to meet client goals. The specialist will collaborate with internal team members and clients to understand business objectives, develop ad strategies, and report on campaign results and recommendations. This role also involves creating and testing ad copy and visuals, implementing conversion tracking, and ensuring campaigns align with brand guidelines and best practices.

Requirements

• Strong Google Ads skills, including search, display, and YouTube campaign setup, optimization, and performance analysis.
• Proficiency with Meta Ads (Facebook and Instagram), including campaign structure, audience targeting, creative testing, and budget management.
• Ability to use analytics and tracking tools (e.g., Google Analytics, Meta Ads Manager, pixel and conversion tracking) to interpret data and drive decisions.
• Experience developing paid media strategies that align with broader marketing and business objectives.
• Skill in writing clear, persuasive ad copy and collaborating on effective visual creatives for diverse audiences.
• Excellent communication and client-facing skills, including the ability to explain results and recommendations in accessible terms.
• Demonstrated ability to work independently in a remote environment, manage multiple client accounts, and meet deadlines.
• Bachelor’s degree in marketing, communications, business, or equivalent experience in performance marketing.