The Boutique COO

Brand · Administrative and Support Services

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Company overview

The Boutique COO offers strategic and tactical support for entrepreneurs, creatives, coaches, and businesses of all sizes by handling the tasks they’d rather not. Our highly educated, US-based experts support solopreneurs and business owners with everything from business advisory and social media strategy to completing your admin, bookkeeping, & marketing tasks.Our goal is to free up space in your brain to dream bigger and serve your clients better. book your free strategy chat ↓https://calendly.com/theboutiquecoo/the-boutique-coo-free-strategy-chat

Portland, Oregon, USA

64 employees (12 in marketing)

theboutiquecoo.com

Salaries

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People

Founders and leadership

Makena Finger Zannini

Founder & CEO

At the company for 13 years 2 months

Marketing leadership

Ev Adair

Marketing Project Manager

At the company for 1 year 2 months

Zena Shalaby

Marketing Project Manager

At the company for 1 year 6 months

Candace Darby

Marketing Team Lead & Social Media Manager

At the company for 1 year 9 months

Danielia Donohue Reidy

Marketing and Operations Project Manager

At the company for 1 year 10 months

Headcount trend

Company growth over the last 12 months

Audience

Monthly website visitors

8.1K

Month over month-31.4%

Quarter over quarter-19.3%

Top sourceDirect (50%)

Ad budget per month$0.0

Average search rank40.1

Traffic source mix

Direct

50%

30.8%

Links

theboutiquecoo.com

The Boutique COO insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

—

Headquarters

Portland, Oregon

Employees

2-10

10.3% growth last 12mo

Marketing team

19% of company

18 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Growing 10.3%

LinkedIn headcount is up 10.3% over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Growing 10.3% last 12 months

Trend

2022-10-31 -> 2026-01-26

Headcount (12 months)

+10.3%

Last funding round

—

Negative news (120 days)

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

8.1K

Month over month-31.4%

Quarter over quarter-19.3%

Top sourceDirect (50%)

Traffic source mix

Direct

50%

30.8%

Social

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 757 organic clicks / 0 paid clicks

Organic competitors

Paid competitors

Keyword change

+95

Ad budget per month

$0.0

Average search rank

40.1

Organic competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

12.6K

12-mo growth

+1107.3%

Monthly growth

+0.2%

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown

We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Medium

Marketing is represented at senior leadership level. Typical leader time at company: 1.2 years.

Founder or CEO

Saved founder and CEO profiles.

Makena Finger Zannini

Founder & CEO

Visible marketing levels

Shows title levels we can see from saved marketing people.

This is a simple level map from saved marketing job titles. It is not the full team map.

Top visible leader

Rachel Heeke

Marketing Project Manager

Visible levels

Manager / Lead

7 people

Rachel HeekeRafael Arman CazzorlaDanielia Donohue ReidyCandace Darbyand 3 more

6 people

Corinne DavisRachel Kaplanashley sheltonRae Roseand 2 more

How much data

13 saved people matched. Missing from saved list: 0.

Marketing team size

Shows saved marketing team size.

19% of the company • 18 saved marketing people