Social Media Specialist

Responsibilities

• Executes and contributes to overall social media strategy through posting regularly on all of Advocate Health’s platforms (i.e. Facebook, Twitter, Instagram, Pinterest, etc.) to inform internal and external stakeholders what the Advocate Health brand offers, to increase engagement, maintain reputation and promote system
• Creates daily posts and implements strategies for platforms with branded and professional images that drive goals and inspire communities to take action, including: educational and engaging video content, and infographics.
• Travels to locations to photograph evergreen and on-trend content for social media.
• Consistently monitor pages to ensure comments within community are appropriate, and promptly addresses community comments, reviews, questions and/or concerns.
• Stays ahead of social media content industry news and best practices. Provides input into strategic direction for brand’s social media channels. Participates in creative brainstorming sessions to develop new, more effective ways of engaging social space.
• Assists as liaison between operations and system teams to support content through social media promotion (internally and externally). Assists in primary coverage for all social platforms during weekday office hours and as needed outside of work hours in evenings and weekends.
• Executes on day-to-day reputation management strategies and monitors all social channels to ensure our consumers are being responded to in a timely manner.
• Provides support and coverage at community and partner events and serves as a live in-person social media support for system-wide and site events, sports partnership events, community initiatives, etc. Collaborates with patients, families, associates and clinical professionals to develop interesting and compelling stories through our partnerships and events that enhance the brand.
• Pulls timely social media reports and creates monthly or as-needed dashboards. Responds to reviews on all social media platforms and works to resolve issues with internal stakeholders.
• Maintains monthly editorial calendars including pre-approved posts supporting brand goals, community and sports partnerships, events and other initiatives.

Requirements

• Bachelor’s degree in communications, journalism, public relations, marketing, advertising or other business-related field, or bachelor’s degree combined with relevant experience.
• Typically requires 3 years of experience in day-to-day management of social media platforms.
• Proficient with media editing tools like Adobe, CapCut and Canva
• Comfortable using a phone to capture content for both photography and video
• Organized and detail oriented.
• Strong written and oral communication skills.
• Ability to operate independently in a self-directed, deadline-driven environment.
• Ability to collaborate effectively with all levels of clinicians, management, executives, etc.
• Proficient in social media management and analytics tools, Microsoft Office products and familiarity with WordPress.
• Ability to develop social media strategies and tactics and effectively communicate recommendations to external communications leadership, under the guidance of social media leadership

Benefits

• Paid Time Off programs
• Health and welfare benefits such as medical, dental, vision, life, andShort- and Long-Term Disability
• Flexible Spending Accounts for eligible health care and dependent care expenses
• Family benefits such as adoption assistance and paid parental leave
• Defined contribution retirement plans with employer match and other financial wellness programs
• Educational Assistance Program