Laneige Senior Social Media Manager

Responsibilities

• Manage the development and execution of the social content calendar across all platforms in partnership with the Director
• Act as the internal creative strategist, bridging brand goals with social trends, community insights, and visual storytelling
• Concept, plan, and execute content for always-on storytelling, campaigns, and real-time moments
• Write clear, compelling briefs for creators, freelancers, and cross-functional partners
• Collaborate with Assistant Managers to develop content inspired by community sentiment, trends, and brand mentions
• Support VIP talent strategy, briefing, and content capture
• Identify new content formats and platform opportunities to keep the brand culturally relevant
• Partner with creative and brand teams to evolve the brand’s visual expression and maintain a cohesive social presence
• Maintain and optimize the Social creative library to support a consistent content pipeline
• Manage daily engagement across TikTok, Instagram, Threads, YouTube, and Facebook, ensuring timely, on-brand responses

Requirements

• Bachelor’s degree in Communications, Marketing, or a related field
• 4-5+ years of experience producing organic social content for a social-first brand
• Demonstrated leadership in managing teams and/or headcount
• Robust portfolio of platform-native, culturally relevant, and creatively original short-form content
• Skilled at translating brand objectives into compelling, social-first campaigns with a performance-driven mindset
• Deep cultural fluency and strong awareness of beauty, pop culture, and media trends
• Expertise in community management, copywriting, customer service, and content editing
• Proficient in Adobe Creative Suite, Figma, CapCut, Canva, Dash Hudson, and Meta Business Manager
• Familiar with TYB, Brand Bastion, and other community engagement tools
• In-depth knowledge of TikTok, Instagram, YouTube, Facebook, Pinterest, and platform-specific algorithms