Social Media Lead

Responsibilities

• Set Runway's social strategy, raise the creative bar and build the calendar around a steady, always-on presence that leads into our biggest launches
• Define a distinct role for each channel across X, Instagram, TikTok, YouTube, LinkedIn and emerging community platforms
• Decide when Runway, a researcher, an executive, a creator, a customer or a partner should lead the story, then build the distribution plan around it
• Partner with Research, Product, Comms and Brand to turn model launches, research papers and product updates into native, credible social moments
• Help Runway researchers, engineers and executives post about their work, with clear guidance, coaching and coordinated amplification
• Work with our Community team, partners and our broader creator community to put the work made with Runway at the center of our channels
• Establish a clear scorecard and use social insights to sharpen the work over time
• What success looks like
• Social runs on data-driven goals across reach, awareness, demand, campaign lift and audience insight
• Runway has a clear social point of view and a defined role for each channel

Requirements

• 5+ years of experience in strategic social or related marketing programs; 2+ years at a top-tier technology, consumer, media or entertainment company is a plus
• A track record of building social strategy and the operating model behind it: prioritization, agency and contractor management, workflows, measurement and executive alignment
• Excellent editorial judgment and an instinct for what feels credible and native on each platform, especially X, Instagram, TikTok, YouTube and LinkedIn
• Fluency across disparate cultures: film, art and creators, AI and startups, venture capital and Silicon Valley; comfort translating technical research for a broad audience
• Comfort with performance and brand measurement, including how to separate correlation from impact and how to run disciplined tests
• Hands-on familiarity with generative AI tools, including Runway, and curiosity about where they're headed
• Ability to thrive in a fast-moving environment where priorities shift with each launch