Social Media Manager

Responsibilities

• Develop and manage a structured social media calendar aligned with marketing campaigns, launches, events, and trade initiatives.
• Propose and execute original campaign ideas that elevate brand presence and engagement.
• Ensure all social activity supports brand positioning and business objectives.
• Identify, outreach, and manage influencer and affiliate relationships; coordinate product sampling and track deliverables
• Manage Instagram and TikTok community engagement (comments, DMs, interactions) to build audience and brand affinity
• Drive TikTok Shop growth and GMV, including product tagging, content alignment, and performance tracking
• Monitor campaign performance, influencer ROI, giveaways, and associated budgets
• Create and publish content across Instagram, LinkedIn, Facebook, Pinterest, TikTok, and emerging platforms as relevant.
• Produce assets including static posts, short-form video, reels, carousels, captions, and stories.
• Collaborate with internal creative teams to maintain brand consistency and visual excellence.

Requirements

• 3-7 years of social media management experience; preferably in home, lifestyle, fashion or luxury space
• Proven ability to manage social strategy end-to-end; familiarity with social scheduling and analytics tools (Notion, Later, Aspire, GA4, Semrush etc or similar tools)
• Strong content creation skills (copywriting + visual sensibility) using AI tools
• Experience managing influencer campaigns and product sampling.
• Demonstrated experience tracking performance metrics and campaign ROI.
• Ability to work independently and execute without heavy oversight.
• Strong organizational skills and attention to detail.
• Basic video editing and content production capabilities.
• Understanding of paid social amplification strategies.