Social Media Editor, InStyle

Responsibilities

• The Social Media Editor will execute InStyle’s strategy, content, and audience development on social platforms. This person should be an expert at understanding Instagram, Tiktok, Facebook, Threads, and emerging social platforms for their functionality, trends and user behavior with a focus on short-form video.
• The role will work closely with InStyle’s Social Media Director, Assistant Social Media Editor, and cross-functionally with video, editorial, art & photo, and sales teams in content production workflows.
• The Social Media Editor will be expected to attend and support InStyle during tentpole moments including awards shows, red carpets, events, parties, panels, and fashion week as needed.
• The Social Media Editor should also be comfortable using and understanding analytics tools and translating that data into easy-to-understand actionable guidance.
• This person should be comfortable drafting copy and expressing enthusiasm for appearing on-camera in short-form content, original series, and vodcast interviews.
• This role should be proficient in concepting, producing, shooting, editing and optimizing content at a high volume.
• In-Office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
• The Social Media Editor must be willing to work occasional off-hours and weekends as necessary.
• 40% - Social media content creation: Pitching, writing, shooting, scheduling, posting and executing all steps to create assets and content.
• 40% - Strategic research and data analysis to stay up to date on platform trends, report content performance, and share actionable insights.

Requirements

• Education: Bachelor’s degree in Journalism, Communications or related field or equivalent work experience.
• Experience: 3-5 years of digital and/or social media/or video experience
• Specific Knowledge, Skills, Certifications and Abilities: Adobe Premiere, Final Cut, Photoshop; Video Editing (TikTok, IG, Editing Apps); Google Slides/Docs/Numbers; Analytics Tools; Scheduling Tools; Photography

Benefits

• InStyle is a trusted voice in fashion, beauty, and pop culture. We are committed to producing insightful, conversational, and accurate content. When we’re not interviewing a celebrity, stylist, makeup artist, hairdresser, relationship guru, or other expert, it’s because we are the expert. We don’t engage in unsubstantiated rumors, give unfounded advice, or pass judgment. Our mission is to spotlight style with intention, impact, and influence.