Social Media Manager

Virginia Beach, VA (On-site)

$55K/yr – $65K/yrMid Level3+ years expFull time

Posted 2 hrs ago

Job Summary

Own and execute social media strategy and paid campaigns for multiple client brands, translating client goals into platform-specific plans, content ideas, and optimization opportunities across channels.

  • Own strategy and execution across paid and organic social
  • Drive performance through continuous analysis and optimization
  • Collaborate cross-functionally with account, creative and media teams

Job Description

Responsibilities

  • Lead social media strategy and execution for assigned clients, with a focus on building brands and driving performance
  • Develop strategies that connect client goals with the right platforms, audiences, content and paid media approach
  • Plan, build, manage and optimize paid social campaigns across multiple platforms
  • Develop creative concepts, content ideas and campaign recommendations
  • Collaborate with account, creative, media and digital teams to deliver integrated campaigns
  • Monitor campaign performance, analyze results and identify opportunities for improvement
  • Stay current on platform updates, emerging trends, new tools and changing best practices
  • Bring fresh ideas and strategic recommendations to clients and internal teams
  • Manage multiple client accounts, priorities and deadlines while maintaining quality of work

Requirements

  • Bachelor’s degree in Marketing, Communications, Advertising or a related field
  • 3+ years of experience managing social media for businesses, brands and/or agency clients
  • Hands-on experience building and managing paid social campaigns across platforms such as Meta, LinkedIn, TikTok, Pinterest and Reddit
  • Strong understanding of social platforms, audiences, content formats and best practices
  • Creative instincts and an eye for effective, engaging content
  • Excellent copywriting skills and the ability to move between distinctly different brand voices
  • Strong analytical skills and the ability to use performance data to inform strategy and optimization
  • Excellent organization and attention to detail, with the ability to manage multiple clients and projects
  • A collaborative mindset, positive attitude and proactive approach to problem-solving
  • A drive to create undeniable work for our clients and our agency

Benefits

  • Competitive salary based on experience
  • 15 days paid vacation your first year
  • Bonus birthday day off
  • Paid holidays
  • 401(k) with company match
  • Health, dental and vision insurance
  • An office just a block from the beach in Virginia Beach
  • Opportunities to learn, grow and advance within the agency
  • A team that works hard, supports each other and is proud of what we do
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Davis Ad Agency

We’re Davis Ad Agency — a high-energy, full-service advertising, marketing, PR, and digital agency driven by creativity, strategy, and results.From nationally recognized brands to some of our region’s most respected businesses, we partner with clients who are ready to grow, evolve, and stand out. We’re a team of 30+ creatives, digital strategists, developers, videographers, media pros, and brand thinkers who thrive on bringing smart ideas to life across every screen and every platform.Whether it’s launching a new product, evolving a brand, or building a bold campaign that moves the needle, we show up ready to make things happen.

Founded in 1978
Virginia Beach, Virginia, USA
41 employees (25 in marketing)

Salaries

Posted range

$55K/yr – $65K/yr

Taken straight from the job posting.

The middle of this range ($60K) is 26% below the median base salary for Social Media Manager roles in the United States ($81K).

Social Media Manager median pay in the United States

$83K/yr

Most pay falls between $70K and $98K. Based on 642 salaries.

See all Davis Ad Agency salaries

Marketing Team

Marketing Team Size
17 (41% of company)
Marketing Roles Posted (Last 30 Days)
4

Traffic Signals

Monthly Visitors
838
Traffic Source Mix
Search
25.3%
Direct
38.8%
Referral
17%
Social
17.1%
Paid
1.5%

Headcount Trend

Current headcount: ~41
Davis Ad Agency logo

Social Media Manager

Davis Ad Agency · Virginia Beach, VA · On-site