Social Media Manager

Responsibilities

• Strategize, manage, and execute content marketing efforts across social media channels, specifically Facebook, Instagram, and YouTube
• Work with our in-house creative services team and video editor to create organic content in the form of new release content, videos, meme-formatted images,etc. that drive organic reach and ad revenue on social platforms
• Ideate novel ways to market Gaia content on social media platforms based on shifting user trends and new platform functionalities
• Monitoring macro trends within the social media landscape, developing playbooks and new ways to scale growth
• Conduct post-performance analysis and reports for use at executive level on performance of reach, engagement, revenue and overall performance of social media campaigns across the individual platforms.
• Be an internal advocate and leader for organic social media within the company — why we do things the way we do, what we post and what we don’t, and the brand voice we seek to embody.
• Gaia, soft skills are key to success. We seek candidates with strong interpersonal abilities – effective communication, teamwork, prioritization, and problem solving – who can adapt to change, manage conflicts with empathy, and collaborate well with diverse teams. While technical skills matter, we highly value those who build positive relationships, contribute to a supportive culture, and approach challenges with a solution-oriented mindset. If this sounds like you, you’ll thrive in our dynamic environment.
• US citizenship or US residency with an existing work permit is required.
• Non-smoker
• Must be available to work on our campus in Louisville, CO. This is not a remote role.

Requirements

• US citizenship or US residency with an existing work permit is required.
• Non-smoker
• Must be available to work on our campus in Louisville, CO. This is not a remote role.
• Undergraduate degree in marketing, advertising, or related field is a plus
• 3-4 years experience in social media marketing for a medium to large company with significant social presence (ideally with a social following of 1+ million)
• 2+ years of experience managing direct employee(s)
• Highly creative, strong writing, editorial, and storytelling skills
• Up-to-date with the latest trends and best practices in organic social media marketing
• Experience with web analytics tools (e.g. Google Analytics, SproutSocial)
• Gaia content affinity is a prerequisite to applying.

Preferred

• Gaia member/subscriber strongly preferred
• Video-editing experience greatly improves consideration

Benefits

• The perks of working collaboratively with a team dedicated to sharing this mission include an on-site gym; a beautiful solar-powered campus, complete with hiking and running trails, community garden, and a labyrinth; and an on-site, mostly organic café that serves breakfast and lunch daily including a full-service espresso bar featuring locally roasted coffee.
• Full-time employees are offered alternative and traditional medical benefits including preventative coverage; as well as dental, vision, 401K, and life insurance.