Social Media Specialist / Marketing Assistant

Responsibilities

• Social Media Management: Help manage the firm's social media platforms, including content planning, scheduling, publishing, and audience engagement.
• Creative Content Development: Constantly brainstorm fresh, original, out-of-the-box ideas and take ownership of bringing them from concept to execution.
• Filming & Content Creation: Confidently film and capture high-quality photo and video content for social media, marketing campaigns, and events.
• Video Editing: Create polished, attention-grabbing short-form videos, with strong editing skills, creative transitions, trending audio, and storytelling techniques.
• Copywriting: Write engaging captions, scripts, headlines, and social media content that captures attention and reflects our brand's personality.
• Trend Monitoring: Stay ahead of TikTok, Instagram, and other social media trends, identifying opportunities to create relevant, engaging content.
• Marketing Support: Collaborate with the Marketing Manager on campaigns, creative concepts, marketing materials, and strategies to grow brand awareness.
• Events & Sponsorships: Assist with coordinating and documenting firm events, community involvement, and sponsorships, including capturing content.
• Reporting & Organization: Work closely with the intake team and Marketing Manager to track marketing performance, lead sources, campaign results, deliverables, and deadlines.
• Community Engagement: Stay connected to local happenings, community events, and online conversations to identify creative opportunities for the firm.

Requirements

• An active social media presence with an established following and demonstrated ability to create engaging content.
• Exceptional video editing skills and an eye for what looks good on screen.
• A creative mind that is constantly coming up with new ideas and knows how to execute them.
• Someone who is chronically online, understands social media culture, and knows what's trending before everyone else.
• A self-starter who takes initiative, thinks outside the box, and doesn't wait to be told what to do.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects at once.
• An outgoing, energetic personality who is comfortable filming, collaborating, and engaging with people.
• Someone who is plugged into the Pensacola community and excited to help grow a recognizable local brand.