Content Creator (Social Media Specialist)

Responsibilities

• Produce content for Instagram, Facebook, TikTok, and YouTube, including Reels, Shorts, and long-form YouTube videos.
• Write clear, engaging captions that fit each platform and audience.
• Work with the Social Media Manager to develop creative concepts and carry out the content calendar. All content gets final approval before it is published.
• Make sure all content complies with the California CARS Act, FTC disclosure requirements, and Toyota brand standards.
• Work with team members in every department to create on-camera content, and coach them to feel comfortable on camera.
• Coordinate with dealership departments to schedule people and vehicles for shoots.
• Keep an organized content library, and make sure talent releases, music licensing, and other content permissions are in place.
• Track social trends and performance metrics to find ways to improve engagement and reach

Requirements

• 1–3 years of experience creating photo and video content for brands, agencies, or business social media accounts, with demonstrated growth in engagement and audience reach.
• A portfolio or reel link with your application, including short-form social content, a long-form YouTube video, and an event recap. (Required)
• Experience creating educational or explainer content is preferred.
• Proficiency in CapCut, Adobe Premiere Pro, Final Cut Pro, or similar editing software, plus strong smartphone photography and videography skills.
• Fluency with Instagram Reels, TikTok, YouTube Shorts, and current social trends.
• Experience with Canva, Microsoft 365, and a social media scheduling or project management platform.
• Strong writing, communication, organization, and time management skills.
• Ability to take feedback, meet deadlines, and juggle multiple projects at once.
• Willingness to learn dealership operations and the advertising rules that apply to auto dealers.
• Valid California driver's license and a clean driving record.

Preferred

• Experience creating educational or explainer content is preferred.

Benefits

• Medical, Dental, Vision, and Complimentary Life Insurance
• 401k Matching and FSA
• Tuition Reimbursement
• Paid Time Off (accrues)
• Supplemental Insurance (Hospital, Accident, Critical Illness)
• Discounts on Vehicles, Services, and Parts