General Manager, Paid Media and Sling Acquisition Strategy

Responsibilities

• This position will lead acquisition marketing teams within DISH TV for strategy and execution, including Acquisition Strategy, Affiliate Marketing, and Owned Media.
• You will be a key member of the Marketing leadership team and will be responsible for managing a sizable budget across marketing tactics for optimal acquisition cost and ensuring DISH hits its gross adds targets across our product set (Paid Live, Free, and D2C).
• To achieve your goals, you will lead and manage a high-performing team to rapidly iterate and optimize media spend and marketing tactics in a dynamic competitive environment.
• In this role, you will work directly with various departments across DISH to develop acquisition strategies, monitor and assess performance of your channels, and optimize the media and creative via test and learn.
• Cross-functional management and leadership, with an ability to work within project teams and across organizations is imperative for success. These teams include but are not limited to DISH TV and DISH Finance, Marketing Analytics, Product, IT, Paid Media, eCommerce and Business Development.
• In addition, you will work with external partners, including creative and affiliate agencies, to develop new approaches to marketing DISH as well as optimizing existing campaigns.
• As an active member of the Marketing leadership team, you will be a model for executional excellence, a creative problem- solver, and a respected thought leader who sets the tone of high performance within the organization.
• What Success Looks Like (Objectives):
• - Deliver annual and quarterly subscriber gross addition targets across product lines while maintaining or reducing targeted subscriber acquisition costs
• - Direct annual and quarterly media budget planning and ongoing spend optimization in close alignment with Finance and Marketing Analytics OKRs

Requirements

• Minimum Education: Bachelor’s Degree from a four-year college or university, or equivalent combination of education and experience
• Minimum Experience: 10+ years of professional experience, including 5+ years of direct leadership and subscriber acquisition experience
• Required Technical Skills: Must have at least 5 years of experience with:
• - Large-scale subscription or streaming subscriber acquisition management
• - Direct oversight and optimization of high-volume media budgets and acquisition channel strategy
• - Multi-channel campaign deployment across paid digital media, affiliate networks, and owned channels

Benefits

• We offer meaningful health perks, including flexible spending accounts, HSA, a 401(k) plan with company match, employee stock purchase plan, career opportunities, and a flexible time away plan. Review a benefits summary here: EchoStar Benefits