Responsibilities

• Lead, mentor, and develop Paid Media Specialists.
• Ensure Specialists have the context, training, and resources needed to manage accounts effectively.
• Provide ongoing feedback, coaching, and skill-building.
• Serve as the main point of contact for all assigned clients.
• Clearly communicate strategy, testing roadmap, and performance insights to clients and the team’s Director.
• Lead recurring client calls and respond to client needs in a timely, professional manner.
• Own budget pacing, spend distribution, and overall performance.
• Execute account optimizations aligned with client goals.
• Delegate daily tasks—performance checks, launches, QA, creative rotations—to Specialists and ensure quality and timeliness.
• Drive the strategic direction of each account.

Requirements

• Strong understanding of Paid Social platforms, auction mechanics, delivery systems, and emerging ad products (e.g., Meta Advantage+ suite, Value Rules, TikTok Smart+ and Consideration Ads ).
• Experience building testing roadmaps tailored to client objectives and account nuances.
• Working knowledge of attribution models, pixel/CAPI setups, and third-party measurement tools (e.g., Northbeam, TripleWhale).
• Deep understanding of performant creative, including experience developing scalable creative strategies.
• Ability to delegate effectively and manage workload across team members.

Benefits

• Comprehensive health and wellness plans.
• Unlimited PTO.
• 401(k)