Responsibilities

• Campaign Execution & Platform Expertise:
• Build, manage, and optimize paid search campaigns across Google Ads, Microsoft Ads, and other native platforms.
• Work confidently within native ad interfaces and managed-service and SaaS platforms used for campaign automation, reporting, or optimization.
• Conduct keyword research, competitive analysis, and audience targeting to support campaign strategy.
• Optimization & Performance Management:
• Manage multiple campaigns simultaneously in a high-volume environment while maintaining accuracy and performance standards.
• Analyze data to optimize bidding, targeting, and ad relevance.
• Run A/B tests and continuously improve quality scores and conversion performance.
• Communication & Collaboration:
• Communicate clearly and proactively with internal teams to ensure alignment, accuracy, and timely execution.

Requirements

• 3+ years of hands-on experience managing paid search campaigns.
• Proficiency with Google Ads, Microsoft Ads, YouTube, Facebook, Instagram, Google Analytics, and keyword tools.
• Strong understanding of bidding strategies, tracking, attribution, and optimization tactics.
• Excellent analytical skills with the ability to interpret data and present insights clearly.
• Strong written and verbal communication skills.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines

Benefits

• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO