Act as marketing product lead for assigned vehicle lineup across all digital and campaign channels Ensure consistency of product messaging, visuals, and feature representation across all platforms Collaborate with cross-functional stakeholders including Product Planning, Brand, Creative, Media, CRM and external agencies Manage timelines and deliverables for major launches, updates and campaign integrations Identify gaps in asset coverage and proactivity drive solutions [CGI, photography, retouching] Oversee quality control and approval process for all product-related marketing materials Support continuous optimization of digital experiences [HyundaiUSA.com, MYU, CRM touchpoints] Maintain organized and accessible product resources via SharePoint and internal systems HyundaiUSA.com & MYU Campaigns: Oversee product presence, content accuracy, and asset deployment across HyundaiUSA.com and MyHyundai (MYU) platforms CGI Development: Lead development, approval, and deployment of CGI assets for digital, retail, and campaign usage Practical Asset Audit & Retouching: Manage auditing, curation, and retouching of photography and video assets Oversee and assist with Product Update Distribution: Coordinate and distribute all product updates across internal teams, agencies, and platforms Internal SharePoint Management: Maintain and continuously update internal SharePoint systems with latest assets, product information, and documentation for cross-functional access CRM, Social & In-Market Oversight: Ensure all CRM communications, social content, and in-market activations are aligned, accurate, and fully supported with current product messaging and assets Main vehicle coverage focus: Elantra, Elantra Hybrid, Elantra N, Venue, Santa Cruz, Kona, Kona EV, Palisade Hybrid, IONIQ 6, IONIQ 6N