Senior Product Marketing Manager, Command by Asana

New York City, NY (Hybrid)

$180K/yr – $207K/yrSenior Level8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the product marketing motion for B2B SaaS by defining GTM, shaping enterprise and technical messaging, launching products, enabling sales, and aligning Product, Partnerships, and Sales to a data-driven roadmap.

  • Own GTM and cross-functional alignment to drive measurable revenue and market momentum.
  • Translate complex tech into value stories for developers and enterprise buyers.

Job Description

Responsibilities

  • Define and own the end-to-end go-to-market strategy, partnering closely with the Integrated Campaigns team to drive measurable business results.
  • Develop and maintain messaging and positioning that articulates how new applications serve enterprise needs and solve complex problems for technical personas.
  • Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates.
  • Equip Sales and Success teams to win by creating high-quality enablement materials, including battlecards, pitch decks, and customer stories.
  • Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment.
  • Analyze performance data and customer feedback to refine positioning and proactively identify new growth opportunities.

Requirements

  • Experience: 8+ years of experience in product marketing within the B2B tech space (SaaS experience preferred).
  • Technical Depth: You understand how software is built, feel comfortable engaging with developers and engineering leaders, and can translate technical capabilities into value-based stories.
  • Strategic Growth Mindset: Proven track record of scaling products from "1 to 10" and "10 to 100," with a deep understanding of both PLG and SLG motions.
  • Product Intuition: You are naturally inclined to explore new tools, identify what’s possible, and thrive on distilling complex technical concepts into simple, compelling narratives.
  • Collaborative Leader: Strong experience partnering with Product teams to align roadmaps with market needs and customer pain points.
  • AI & Tech Curiosity: Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

Preferred

  • AI & Tech Curiosity: Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
  • Collaborative Leader: Strong experience partnering with Product teams to align roadmaps with market needs and customer pain points.
  • Product Intuition: You are naturally inclined to explore new tools, identify what’s possible, and thrive on distilling complex technical concepts into simple, compelling narratives.

Benefits

  • Mental health, wellness & fitness benefits
  • Career coaching & support
  • Inclusive family building benefits
  • Long-term savings or retirement plans
  • In-office culinary options to cater to your dietary preferences
Asana logo

Asana

4.0 Glassdoor

Asana is the work management platform for human + AI collaboration. We help organizations bring people, processes, and AI together to plan, track, and deliver work with clarity and speed.Powered by the Work Graph®, Asana gives teams the context and control they need to stay aligned, keep work moving, and scale impact. AI handles the busywork while humans stay in the loop to guide decisions and drive the business forward.More than 170,000 organizations — including Accenture, Amazon, Anthropic, Morningstar, and Suzuki — run their most critical work on Asana.For more information, visit www.asana.com.

Founded in 2008
San Francisco, California, USA
4.2K employees (322 in marketing)
73% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
38.4M
Monthly Google Ads Budget
$1.9M
Traffic Source Mix
Search
20.1%
Direct
76.1%
Referral
3.1%
Social
0.4%
Paid
0.2%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size
196 (5% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$453.2M
Last Raise
$200M
Undisclosed, 6 years ago

Funding History

  • Aug 2020
    Undisclosed
  • Jun 2020
    Debt Financing • $200M
  • Apr 2020
    Debt Financing • $40M

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