Responsibilities

• Lead end-to-end go-to-market planning and execution for new products, features, and portfolio initiatives
• Define launch goals, target audiences, launch tier, milestones, channels, enablement requirements, and measures of success
• Develop the core value proposition and launch messaging needed to clearly communicate what is launching, who it is for, and why it matters
• Build and manage cross-functional launch plans with Product, Demand Generation, Customer Marketing, Sales, Customer Success, Support, and Learning and Development
• Identify launch risks and dependencies, drive decisions, and keep stakeholders aligned from planning through post-launch follow-up
• Measure launch performance, capture learnings, and recommend actions to improve adoption, pipeline impact, and future launch execution
• Build a strong understanding of boutique fitness operators, buyers, customer segments, market dynamics, and category trends
• Gather insights through customer conversations, sales calls, win/loss feedback, product-usage data, market research, and collaboration with customer-facing teams
• Identify changing customer needs, buying triggers, objections, and market opportunities that should influence product and go-to-market decisions
• Synthesize research into clear, actionable recommendations for Product, Sales, Marketing, and Customer Success

Requirements

• 4–6 years of experience in product marketing, competitive intelligence, sales enablement, market research, or a related B2B SaaS role
• Demonstrated experience leading go-to-market launches for products or features
• Strong experience gathering customer, market, and competitive insights and turning them into actionable recommendations
• A track record of creating sales enablement that improves team readiness, confidence, and consistency
• The ability to understand complex products and translate them into practical guidance for customer-facing teams
• Strong facilitation and presentation skills, with experience leading training or enablement sessions
• Excellent project management and communication skills, with the ability to manage multiple products, launches, and priorities
• Comfort partnering directly with Product leaders, sales teams, executives, and other cross-functional stakeholders
• A data-informed mindset and the ability to evaluate launch, enablement, and go-to-market performance

Preferred

• Experience in vertical SaaS, boutique fitness, wellness, payments, or multi-location business software
• Experience supporting a portfolio of products with different audiences, competitors, and go-to-market motions
• Familiarity with tools such as Gong, Guru, Salesforce, Salesloft, Intercom, or similar platforms

Benefits

• Paid Parental Leave benefit programs
• #GiveBackDays/Commitment to social impact – 3 extra days off to volunteer and give back to your local community
• Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship Program
• Access to free mental health support
• Flexible working arrangements