Senior Product Marketing Manager, Asana Service Management at Asana | San Francisco, CA | $186K/yr – $215K/yr

Asana

Senior Product Marketing Manager, Asana Service Management

San Francisco, CA (Hybrid)

$186K/yr – $215K/yrSenior Level8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the enterprise PMM strategy and cross-functional GTM discipline for ITSM/ESM with a focus on CIO-level messaging, high impact launches, and strong sales enablement.

Growth Infrastructure: Own end-to-end GTM and cross-team alignment with Integrated Campaigns.
Positioning & Messaging: Translate complex ITSM/ESM capabilities into clear executive value.
Launches & Enablement: Lead flagship and incremental launches and craft battlecards, decks, and stories for sales.

Job Description

Responsibilities

Define and own the end-to-end go-to-market strategy , partnering closely with Integrated Campaigns to drive measurable business results.
Develop and maintain messaging that articulates how our application serves complex enterprise needs and creates value for CIOs.
Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates.
Equip our Sales teams to win by developing strategic enablement materials, including battlecards, pitch decks, and customer success stories.
Act as the connective tissue between Product, Partnerships, and Sales to ensure continuous product-market fit.
Leverage performance data and customer feedback to refine our positioning and identify new growth opportunities within the ITSM/ESM space.

Asana

4.0 Glassdoor

Asana is the work management platform for human + AI collaboration. We help organizations bring people, processes, and AI together to plan, track, and deliver work with clarity and speed.Powered by the Work Graph®, Asana gives teams the context and control they need to stay aligned, keep work moving, and scale impact. AI handles the busywork while humans stay in the loop to guide decisions and drive the business forward.More than 170,000 organizations — including Accenture, Amazon, Anthropic, Morningstar, and Suzuki — run their most critical work on Asana.For more information, visit www.asana.com.

Founded in 2008

San Francisco, California, USA

4.2K employees (322 in marketing)

asana.com

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