Responsibilities

• Lead implementation and ongoing management of omnichannel initiatives across web, CRM, field-enabled solutions, and paid media for priority customer segments.
• Drive accurate, efficient, and on-time execution of go-to-market plans through disciplined campaign management and operational oversight, including solutions such as High Value Action and retargeting.
• Coordinate across Brand, Field, IT, Data & Analytics, Medical, Legal, Regulatory, and agency partners to scale omnichannel solutions and expand activation with additional partners such as Site of Care.
• Manage internal and external partner deliverables, roles, timelines, and accountability to ensure high-quality execution.
• Ensure compliant execution by applying required processes for consent management, state regulations, and data privacy.
• Improve cost efficiency through reusable content, modular asset strategies, and stewardship of the AD treatment omnichannel content library.
• Standardize and optimize omnichannel processes, workflows, and governance to improve speed, quality, and scalability.
• Represent omnichannel priorities in enterprise workstreams, including: o Master Data Management o Right Next Engagement and decisioning frameworks o AI and machine learning-enabled marketing tools for Alzheimer’s disease and broader marketing use cases
• Partner with analytics teams to track performance, generate insights, and optimize channel execution through test-and-learn approaches.
• Act as an omnichannel subject matter expert by sharing best practices and strengthening organizational capability.

Requirements

• 5–7 years of experience in Omnichannel Marketing, Multichannel Marketing, Media, CRM, or Consumer Marketing within pharmaceutical or life sciences organizations
• Strong hands-on experience managing cross-channel campaigns and enabling integrated customer journeys
• Demonstrated ability to operate effectively in highly matrixed environments
• Solid understanding of compliant pharmaceutical marketing practices, including privacy, consent management, and regulatory requirements
• Familiarity with marketing technology platforms, CRM systems, and data-enabled personalization approaches
• Proven ability to balance strategic thinking with operational execution
• Highly organized, delivery-oriented, and comfortable working in fast-paced environments
• Must be willing to work hybrid, in our Nutley, NJ office 3 days per week (Tuesday, Wednesday, Thursday every week)
• Skills:Communication & Cross-functional Influence, Critical Thinking & Business Agility, Customer Engagement, Marketing Fundamentals, Mentoring/ People Development, Omnichannel Strategy, Product / Business Knowledge, Project Mgmt. / Data Analytics

Nice to Have

• Experience working with agencies and external vendors strongly preferred.

Benefits

• Employees are eligible to participate in Company employee benefit programs.
• Certain other benefits may be available for this position, please discuss any questions with your recruiter.