Senior Product Marketing Manager, Plaque

Rohnert Park, CA (Hybrid)

$165K/yr – $200K/yrSenior Level8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the Heartflow plaque analysis marketing agenda by turning clinical value into adoption, breaking barriers, and coordinating cross-functional execution with Marketing, Sales Training, Medical Affairs, and field leadership.

  • Drive adoption by translating clinical evidence into tailored value props and messages for cardiology audiences.
  • Break adoption barriers through cross-functional planning with Marketing, Sales Training, Medical Affairs, and Field leadership.
  • Lead omni-channel execution and sales enablement tools with the Field Advisory Board to ensure timely, data-driven programs.

Job Description

Own the multi-functional marketing agenda for Heartflow plaque analysis by turning clinical value into adoption, breaking adoption barriers, and coordinating cross-functional execution across marketing, sales, medical affairs, and field leadership.

  • Understand the patient journey and cultivate a deep understanding of customer needs, competitive dynamics, and market opportunities.
  • Customize Heartflow Plaque Analysis value propositions, positioning, key messages, and assets to drive adoption and utilization.
  • Understand barriers-to-adoption, work cross-functionally to formulate strategies and develop plans to break down these barriers to maximize success.
  • Collaborate across Marketing to ensure a cohesive marketing plan.
  • Collaborate with Marketing Communications to build and execute the omnichannel strategy to reach target customer segments.
  • Collaborate with Sales Training to build content for continued education of the salesforce.
  • Collaborate with Medical Affairs to build thought leadership content.
  • Partner closely with Sales leadership and Field Advisory Board to develop effective tools for salesforce to achieve results.
  • Closely manage timelines across all activities to drive execution. Set metrics and take a data-driven approach to measure the effectiveness of the marketing programs.
    Heartflow logo

    Heartflow

    3.2 Glassdoor

    Heartflow is the global leader in AI-driven coronary artery disease (CAD) management, transforming how CAD — the world’s leading cause of death — is diagnosed and treated. Our advanced technology generates personalized, precision 3D heart models from a single CT scan, providing clinicians with the clarity and confidence to deliver earlier, more effective treatments — transforming CAD into a disease that can be managed for life. Heartflow One is the only complete, non-invasive, precision coronary care platform providing patient insights throughout the guideline-directed CCTA pathway. The AI-driven platform — including RoadmapTM Analysis, FFRCT Analysis and Plaque Analysis — is supported by the ACC/AHA Chest Pain Guideline and backed by more than 600 peer-reviewed publications.With over 400,000 patients treated, more than 1,400 leading institutions adopting our solution, and 99.5% of U.S. lives covered — Heartflow is redefining the standard of coronary care. We're a global company, with employees across the United States, Europe and Japan. Our headquarters are in Mountain View, California, with additional offices in California, Texas, the UK and Japan. We believe CAD shouldn’t be a silent threat. We’re changing the story of CAD by making it screenable, diagnosable, and manageable — empowering clinicians to save lives and giving patients more time for what matters most.

    Founded in 2010
    Mountain View, California, USA
    750 employees (27 in marketing)
    59% recommend to a friend
    55% CEO approval

    Traffic Signals

    Monthly Visitors
    44.3K
    Monthly Google Ads Budget
    $836
    Traffic Source Mix
    Search
    47.7%
    Direct
    41.9%
    Referral
    5.6%
    Social
    2.9%
    Paid
    1.6%

    Headcount Trend

    Current headcount: ~759

    Marketing Team

    Marketing Team Size
    22 (3% of company)
    Marketing Roles Posted (Last 30 Days)
    1

    Funding

    Total Funding
    $890.7M
    Last Raise
    $98M
    Convertible Note, 12 months ago

    Funding History

    • Mar 2025
      Convertible Note • $98M
    • Apr 2023
      Series F • $215M
    • Jun 2019
      Series Unknown • $65M

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