Responsibilities

• You will help build the PMM function from the ground up and turn our product vision into a market story customers act on.
• Much of the job is translation: making complex legacy architectures clear, and helping the company move from tradition to innovation.
• Working across Product, Sales, and Marketing, you will be the storyteller who keeps that narrative consistent everywhere it shows up.
• Customer insights. Understand the customer deeply enough to represent them in a product review and to shape positioning, roadmap, and category definition.
• Ops-Minded Product Marketing Manager who leverages data-driven insights to build structured launch engines and scale GTM strategy.
• Partner with Product on roadmap prioritization where customer and competitive dynamics matter.
• Positioning and messaging. Translate the brand's customer-centric positioning into sharp product-level stories, grounded in real evidence and a clear view of where the category is going.
• Sales enablement. Build and maintain the assets that let a salesperson tell the story as well as you can: pitch decks, case studies, demos, battlecards, objection handling, and competitive teardowns.
• Competitive and market intelligence. Turn market intelligence into action across product decisions, sales strategy, marketing campaigns, and executive planning.

Requirements

• 5-10 years in product marketing or an adjacent GTM discipline, with significant time in large-scale B2B, data analytics, or media technology.
• Comfort in technical environments, including API-driven and cloud-based architectures, with the ability to tell a clear technical story.
• A track record of influencing what got built, not only how it was sold. You have helped shape a roadmap and can point to where it paid off.
• The instinct to look beyond immediate product features and connect your work to the category-level positioning of Nielsen's intelligence platform.
• Strong stakeholder communication. You can influence senior partners with a clear, compelling narrative.
• A generous teammate. You are seen as a great cross-functional partner and raise the bar around you.
• Clear, evocative writing. You can turn a complex capability into a sentence a buyer remembers.

Benefits

• Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.