Senior Product Marketing Manager, Enterprise Segment

USA (Remote)

$112K/yr – $154K/yrSenior Level7+ years expFull time

Posted 4 hrs ago

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Job Summary

Own Boulevard\'s upmarket product marketing strategy and execution for enterprise buyers, shaping positioning, narratives, and sales enablement while influencing product direction across multi-location vertical SaaS segments.

  • Define and own the upmarket ICP and segment priorities
  • Develop POVs and messaging for enterprise buyers
  • Create sales tools and enablement to win larger deals and drive adoption

Job Description

Requirements

  • 7+ years of product marketing experience, with significant time spent marketing and selling into enterprise buyers in vertical SaaS
  • A track record of building positioning, narratives for complex, multi-product platforms — not just feature-level messaging
  • Fluency in enterprise GTM motions: buying committees, longer cycles, proof-driven evaluations, executive-level conversations, and committee-driven objection handling
  • Deep experience developing enterprise sales tools that equip sellers to show platform depth, defend price, and earn conviction from sophisticated buyers
  • Experience marketing platform APIs and integrations to enterprise audiences — translating technical depth into commercial value and positioning the product as an open, extensible layer in a modern tech stack
  • Demonstrated ability to influence product direction through structured market insight, not just advocacy
  • Confident, precise communication skills and the ability to tell a really clear story
  • Range: you can hold your own with executives in the morning and with AEs on a deal review by the afternoon
  • You thrive in situations where there’s no playbook. You’re comfortable building the plane while flying it, leading in ambiguity, and taking an iterative approach to break down blockers.

Preferred

  • Experience in franchise or multi-location business models
  • Experience in vertical SaaS, particularly in selfcare (medspa, salon, or spa industries)
  • Previous PMM experience at companies that successfully moved and/or served enterprise customers
  • Hands-on experience with enterprise sales tools and methodologies

Benefits

  • ✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance.
  • 🏝 Take a break whenever you need with our flexible vacation day policy.
  • 🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.
  • 💚 Family planning resources and specialized support programs.
  • 🔮 Equity: get ahead on the ground floor and grow with Boulevard.
  • 💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.
  • 📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!
Boulevard logo

Boulevard

3.8 Glassdoor

Boulevard is the business management platform trusted by the fastest-growing salons, spas, and med spas. We’ve earned the trust of thousands of businesses across the nation by striving to give them the same incredible service and support they give their clients. Our innovative platform delivers personalized, enjoyable experiences with online appointment scheduling, seamless business management, marketing, and payments that are simple, elegant, and reliable.Developed in collaboration with industry-leading owners and operators, our easy-to-use platform-as-a-service is carefully designed to drive revenue, automate workflows, and convert every visitor into a valuable, long-term client. By facilitating a better, more personalized client experience, we empower businesses to give their clients more of the magical moments that matter most. As a venture-backed, fully remote startup based in Los Angeles, we are innovating at the intersection of beauty and technology. We are thoughtfully unapologetic about challenging the status quo in our pursuit to help people become the best version of themselves. We leverage technology, design, and style to unleash the untapped potential in all of us, drive real results, and improve the lives of our customers and the clients they serve. We’re just getting started 🚀 Learn more and join our cause here: https://joinblvd.com/careers

Founded in 2016
Los Angeles, California, USA
534 employees (36 in marketing)
65% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$57.5K
Traffic Source Mix
Search
38.7%
Direct
50.7%
Referral
6.5%
Social
3.6%
Paid
0.4%

Headcount Trend

Current headcount: ~538

Marketing Team

Marketing Team Size
21 (4% of company)
Median Career Experience
13 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$188M
Last Raise
$80M
Series D, 8 months ago

Funding History

  • Jul 2025
    Series D • $80M
  • Aug 2022
    Series C • $70M
  • Nov 2020
    Series B • $27M

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