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Boulevard

Brand

3.8
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

Boulevard is the business management platform trusted by the fastest-growing salons, spas, and med spas. We’ve earned the trust of thousands of businesses across the nation by striving to give them the same incredible service and support they give their clients. Our innovative platform delivers personalized, enjoyable experiences with online appointment scheduling, seamless business management, marketing, and payments that are simple, elegant, and reliable.Developed in collaboration with industry-leading owners and operators, our easy-to-use platform-as-a-service is carefully designed to drive revenue, automate workflows, and convert every visitor into a valuable, long-term client. By facilitating a better, more personalized client experience, we empower businesses to give their clients more of the magical moments that matter most. As a venture-backed, fully remote startup based in Los Angeles, we are innovating at the intersection of beauty and technology. We are thoughtfully unapologetic about challenging the status quo in our pursuit to help people become the best version of themselves. We leverage technology, design, and style to unleash the untapped potential in all of us, drive real results, and improve the lives of our customers and the clients they serve. We’re just getting started 🚀 Learn more and join our cause here: https://joinblvd.com/careers
Founded in 2016
Los Angeles, California, USA
534 employees (36 in marketing)
joinblvd.com
65% recommend to a friend
75% positive business outlook

People

Founders and leadership

Dominic Portman
Dominic Portman
Founder/ MD
At the company for 10 years 7 months
Matt Danna
Matt Danna
Co-Founder & CEO
At the company for 11 years 4 months

Marketing leadership

Libby DeCamps
Libby DeCamps
VP, Growth Marketing
At the company for 9 months
Matt Coccimiglio
Matt Coccimiglio
Director, Talent Acquisition
At the company for 9 months
Aly Hewitt
Aly Hewitt
Director, Marketing Communications
At the company for 4 years 11 months
Kristina Fragale
Kristina Fragale
Partner Marketing Manager
At the company for 1 year 2 months

Hiring contacts

Matt Coccimiglio
Matt Coccimiglio
Director, Talent Acquisition
At the company for 9 months
Vanessa Shields
Vanessa Shields
Talent Operations and Brand Specialist II
At the company for 4 years 9 months

Hiring activity

Open marketing jobs over time

28 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$188M

Last raise

$80M

Series D, 8 months ago

Funding history

Jul 2025

Series D Boulevard · $80M

Aug 2022

Series C Boulevard · $70M

Nov 2020

Series B Boulevard · $27M

Nov 2019

Series A Boulevard · $11M

Jan 2018

Seed Round Boulevard

Audience

Monthly website visitors
1.5M
Month over month+12.4%
Quarter over quarter+18.1%
Top sourceDirect (50.7%)
Ad budget per month$57.5K
Average search rank45.2
Traffic source mix
Direct
50.7%
Search
38.7%

News

Boulevard is joining the cannabis game with new THC-infused drink
Oct 20, 2025 • KCTV
JMI Equity Again Lands on GrowthCap’s Top Private-Equity Firms of 2025 List
Aug 21, 2025 • citybiz
Boulevard Raises US$80 Million as Medspa Demand Reshapes Beauty Tech Landscape
Jul 23, 2025 • Global Cosmetics News

Links

joinblvd.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +32.2% year over year

Jan 2017

Pre Seed Round Boulevard

Referral
6.5%
Social
3.6%
Paid referral
0.4%

LinkedIn followers

Follower count and growth

Total followers

22.4K

12-mo growth

+65%

Monthly growth

+4.9%

Salaries

Typical salary range

$86,500 – $118,000

/ yr

Median base

$102,000

Median total

$102,000

Median experience

6 years

Submissions

9

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Open positions28 open marketing positions

Boulevard logo

GTM Engineer

Boulevard

USA (Remote)

$99K/yr - $149K/yrIn-houseFull-time
9 days ago
Boulevard logo

Event Marketing Manager

Boulevard

USA (Remote)

$72K/yr - $85K/yrIn-houseFull-timeMid level3+ years exp.
3 weeks ago
Boulevard logo

Senior Product Marketing Manager, Enterprise Segment

Boulevard

USA (Remote)

$112K/yr - $154K/yrIn-houseFull-timeSenior level7+ years exp.
6 weeks ago
Boulevard logo

Senior Manager, Marketing Operations

Boulevard

USA (Remote)

$138K/yr - $195K/yrIn-houseFull-timeSenior level8+ years exp.
2 months ago
Boulevard logo

Staff Brand Marketing Manager

Boulevard

USA (Remote)

$133K/yr - $182K/yrIn-houseFull-timeSenior level
2 months ago
Boulevard logo

Staff Brand Marketing Manager

Boulevard

USA (Remote)

$87K/yr - $118K/yrIn-houseFull-timeSenior level6+ years exp.
2 months ago
View all 28 jobs

Boulevard insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2016
Headquarters
Los Angeles, California
Employees
201-500
32.2% growth last 12mo
Marketing team
36
7% of company
22 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series C–like · Growing 32.2% last 12 months · More mature · Recently funded
Trend
2021-06-28 -> 2026-02-16
Headcount (12 months)
+32.2%
Last funding round
8 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
1.5M
Month over month+12.4%
Quarter over quarter+18.1%
Top sourceDirect (50.7%)
Traffic source mix
Direct
50.7%
Search
38.7%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
15 competitor sites
Search traffic: 13.1K organic clicks / 5.1K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+1,095
Ad budget per month
$57.5K
Average search rank
45.2
Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result
8.5 / 5
69 reviews saved
Reviews month over month
—
Reviews quarter over quarter
+2.5%
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
1 open jobs
Open jobs trend: —
Trend
2023-06-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Senior Product Data Analyst

Marketing team size

Shows saved marketing team size.

36
7% of the company • 22 saved marketing people

Average years of experience

Shows typical years of experience across saved people.

8 years
Based on 1 people.

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 36.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.8 / 5
Work-life balance
3.9 / 5
Culture
3.8 / 5
Diversity & inclusion
3.8 / 5
Recommend to a friend
65%
Positive business outlook
75%

Funding

Shows saved funding data.

Total funding
$188M
Last raise
Series D
8 months ago
Funding details
Amount raised
$188M
Last round
Series D
Last fundraise
8 months ago

News

Shows saved company news.

Boulevard is joining the cannabis game with new THC-infused drink
Oct 20, 2025 • KCTV
JMI Equity Again Lands on GrowthCap’s Top Private-Equity Firms of 2025 List
Aug 21, 2025 • citybiz
Boulevard Raises US$80 Million as Medspa Demand Reshapes Beauty Tech Landscape
Jul 23, 2025 • Global Cosmetics News
6.5%
Social
3.6%
Paid referral
0.4%

Total followers

22.4K

12-mo growth

+65%

Monthly growth

+4.9%