Senior Brand Manager

Responsibilities

• Lead annual brand planning, communication plans, and strategic content pillar development from inception through deployment
• Lead Brand TV and digital advertising campaigns, including creative asset development, creative brief creation, financial business cases, internal routing, consumer testing, and video production
• Act as the primary point of contact for creative agency partners to develop integrated creative ideas and experience plans that span the consumer journey; lead the SOW development process for project-based or Agency of Record (AOR) partners and manage weekly status meetings
• Partner with Go-to-Market and other cross-functional teams to develop and deploy strategic marketing initiatives; collaborate with the Consumer Insights team and internal agencies to develop marketing messages and claims for new products, services, and offers
• Manage the brand marketing budget, including forecasting, tracking, accruals, and optimization of total brand spend
• Mentor, coach, and develop direct reports to help them reach their full potential and achieve career growth

Requirements

• Minimum Education: Bachelor’s degree in advertising, marketing, business administration, or a related field
• Minimum Experience: 7+ years of experience in brand marketing, strategy, production, or campaign management (must include TV production experience)
• 2-4 years experience managing teams
• Required Technical Skills: End-to-end complex brand campaign management
• Required Technical Skills: Creative agency partnership and workflow management
• Visa sponsorship not available for this role

Benefits

• We offer meaningful health perks, including flexible spending accounts, HSA, a 401(k) plan with company match, employee stock purchase plan, career opportunities, and a flexible time away plan.