Assistant Manager, Brand Marketing

Responsibilities

• Support execution of brand marketing plans and initiatives aligned with Farmacy’s positioning, priorities, and growth objectives.
• Partner with Creative and copywriting teams to ensure consistent brand voice and messaging across consumer touchpoints.
• Coordinate brand storytelling, key marketing moments, and sustainability messaging across relevant channels.
• Support new product development and existing assortment initiatives through consumer, category, and competitive research.
• Assist with product positioning, key messages, claims coordination, educational materials, and launch briefs in partnership with Product Development and Education.
• Identify trends and potential whitespace opportunities; synthesize findings and recommendations for the marketing team.
• Coordinate assigned brand and product campaign projects from creative briefing through final asset delivery.
• Develop and manage creative briefs, timelines, feedback rounds, and deliverables in collaboration with Creative, Ecommerce, Sales, and external partners.
• Track milestones, flag risks early, and help ensure campaigns launch on time and in alignment with approved strategy.
• Support retailer-specific marketing programs, product launches, promotional calendars, and sampling initiatives in partnership with Sales.

Requirements

• 3–4 years of relevant marketing experience, ideally in beauty, skincare, or consumer products.
• Experience supporting integrated marketing campaigns, product launches, or retail marketing programs.
• Strong project management, organization, and attention to detail; able to manage multiple deadlines and stakeholders.
• Clear written and verbal communication skills with a collaborative, proactive approach.
• Ability to analyze competitive trends and campaign data and translate findings into useful insights.
• Creative problem-solving skills and comfort operating in a fast-paced, evolving environment.
• Able to commute to the NYC office at least two days per week and as needed.
• Permanently authorized to work in the United States without current or future employer sponsorship

Preferred

• Experience in Beauty industry strongly preferred.

Benefits

• 15 days PTO + 5 sick/personal days per year
• 16 annual Company holidays
• Health insurance, Dental insurance, Vision insurance
• Life insurance ($25,000 policy, free to employees)
• Commuter benefits (Transit + Parking FSA)
• Health care FSA
• Dependent care FSA
• 401(k) retirement savings plan, with up to 4.0% company match with no vesting period (after 6 month eligibility waiting period)
• 16-weeks 100% paid parental leave for birth mothers and adoptive parents plus 8 weeks unpaid, 8-weeks 100% paid parental leave for all other parents
• $40/month phone stipend