Director of Brand Marketing

Responsibilities

• Develop and implement comprehensive brand strategies aligned with company goals.
• Lead brand positioning and upgrade projects to enhance market presence.
• Plan, execute, and measure the effectiveness of marketing campaigns across multiple channels.
• Manage marketing budgets to optimize spend and maximize ROI.
• Lead and mentor a marketing team based in Los Angeles.
• Collaborate cross-functionally to ensure marketing efforts align with overall business strategy.

Requirements

• U.S. work authorization (Green Card, citizenship, or valid work visa).
• 5+ years of brand marketing or brand management experience.
• Proven experience in brand positioning and brand upgrade projects.
• Strong leadership and team management skills.
• Experience managing marketing budgets and measuring campaign ROI.
• Excellent communication and strategic thinking skills.

Preferred

• Experience in the wig or hair extension industry, particularly with brands like Unice Hair, is highly preferred.
• Experience in beauty or related product categories.
• Bilingual English/Chinese is a plus.

Benefits

• Medical insurance coverage starting immediately upon hire
• Eligibility for 401(k) retirement plan after one year of employment
• 401(k) 5% Match
• Dental insurance
• Gym membership
• Health insurance
• Paid time off
• Vision insurance