Manager, Brand Marketing

Responsibilities

• Brand Development and Execution
• Lead creative development and execution: Work with the Creative Advertising agency and the internal Creative Services team to develop and execute creative campaigns.
• Collaborate with internal digital media team: Work with the digital media team to execute digital, social, search, and website initiatives.
• Develop content with the medical affairs team: Create content in collaboration with the medical affairs team and implement it on a monthly basis, including webinars, blogs, pharmacy updates, and homepage updates.
• Develop new product launch assets: New product launch assets and update existing ones to reflect the latest science, competitive claims, and mechanisms of action.
• Launch new website tools: Responsible for launching website tools designed for Healthcare Practitioners (HCPs).
• Business Performance and Analytics
• Lead the identification of insights: Gather insights from multiple data sources, including consumption, competitive, custom market research, and external trend reports.
• Lead analysis and reporting: Conduct analysis and reporting as part of the monthly business planning process, working closely with Sales, Finance, and Operations to identify opportunities to amplify and risks to mitigate to achieve goals.
• Manage brand budget: Manage the brand budget, which includes media, marketing, research, and promotions.

Requirements

• Undergraduate degree in business, marketing or a related discipline with MBA preferred
• 3+ years in Brand Marketing with HCP Marketing experience strongly preferred
• Demonstrated leadership presence with strong negotiation and influence skills
• Analytical rigor across research, business performance, and financial data
• Proven ability to identify, develop, and execute innovative business opportunities
• Experience leading cross-functional teams and initiatives
• Ability to manage timelines and critical paths effectively

Benefits

• Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position.