KMKnyc logo
KMKnyc

VP, Global Brand Marketing (Global Luxury Fashion & Lifestyle Brand)

New York City, NY (On-site)

$225K/yr – $250K/yrSenior Level12+ years expFull time

Posted 5 hrs ago

Job Summary

Own the global brand marketing strategy and drive cross‑functional campaigns across channels; build measurement frameworks and advocate for strategic investments to accelerate brand growth.

  • Lead global integrated marketing strategies
  • Influence executive decisions on marketing investment and priorities

Job Description

Responsibilities

  • Develop and execute the global brand marketing strategy
  • Lead integrated campaigns across digital, retail, wholesale, experiential, and earned channels
  • Partner closely with Creative, PR, Content, Digital, and Commercial leaders
  • Drive brand consistency while enabling regional market relevance
  • Build and develop a high-performing marketing team
  • Establish measurement frameworks to evaluate brand impact and campaign performance
  • Influence executive leadership around marketing investment and strategic priorities

Requirements

  • 12+ years of progressive marketing leadership experience within luxury, fashion, beauty, lifestyle, retail, or consumer brands
  • Demonstrated success developing and executing global integrated marketing strategies
  • Experience leading brand transformation, organizational growth, or capability-building initiatives
  • Strong understanding of consumer behavior, cultural trends, and evolving media landscapes
  • Proven ability to lead cross-functional teams and influence stakeholders at all levels of an organization
  • Strong executive presence with the ability to influence across creative and commercial functions
  • Demonstrated success managing enterprise-level marketing investments, agency and strategic partner relationships, and complex global marketing ecosystems while driving brand growth, organizational effectiveness, and measurable business outcomes
  • Exceptional communication, leadership, and relationship-building skills
  • Bachelor's degree or equivalent combination of education and experience
KMKnyc logo

KMKnyc

KMKnyc is a bespoke global consulting firm founded by Karen Mercado‐Kempter, specializing in executive search, organizational design, DEI, and modern talent development strategies. Karen brings more than two decades of senior leadership experience across iconic global brands, where she built and led high‐impact talent acquisition, HR, and employer branding functions.Her background includes serving as Vice President of Talent Acquisition, Early Career & Emerging Talent, and Global Employer Branding for Calvin Klein and Tommy Hilfiger at PVH, as well as Senior Vice President of Talent Acquisition at Sotheby’s. She previously spent over a decade at Calvin Klein in progressive HR and Talent Acquisition leadership roles, following earlier HR positions at ZenithOptimedia, Saks Fifth Avenue, Rapp Collins Worldwide, Macy’s, and Sears.Karen is also deeply committed to supporting early‐career professionals and individuals transitioning into the fashion industry. She partners with accredited universities and business schools as a mentor and subject‐matter expert, offering real‐talk guidance, unfiltered industry insight, and practical pathways into early‐career and transitional roles based on individual skill sets.Today, KMKnyc partners with clients across fashion, retail, beauty, architecture, media, private equity, and early‐stage venture capital to deliver thoughtful, high‐touch talent solutions. A native New Yorker and Fordham graduate, Karen brings a modern, people‐first approach to every engagement.

Founded in 2018
New York, New York, USA
2 employees
www.kmknyc.com

Salaries

Posted range

$225K/yr – $250K/yr

Taken straight from the job posting.

Brand Marketing median pay in the United States

$116K/yr

Most pay falls between $85K and $165K. Based on 3,207 salaries.

See all Brand Marketing salariesSee more Brand Marketing jobs
See all KMKnyc salaries

Headcount Trend

Current headcount: ~2