Brand and Marketing Manager

Responsibilities

• Develop organization-wide marketing strategies and campaigns to drive patient volume,
• cultivate donor base, support education programming, and advocacy efforts.
• Manage paid media and advertising strategy from campaign creation to execution and results assessment; track and analyze campaign metrics in real time and adjust to increasem campaign’s success.
• Create and maintain operational budget for paid brand advertising.
• Strategize and manage search engine marketing by identifying growth opportunities, working with external vendors, and report out to appropriate departments.
• Strategize search engine optimization strategies for multiple organizational websites.
• Participate in Planned Parenthood Federation of America’s marketing meetings and conduct consumer market research to inform business decisions.
• Partner with creative teams, internal stakeholders, external agencies, and vendors.
• Hire and onboard marketing interns, volunteers, and contractors.
• Work cross-departmentally to support branding and promotional needs; develop digital and material creative assets for various events, initiatives, promotions, web campaign pages and other digital assets.

Requirements

• BA or BS in Marketing, Communications, Journalism, Public Relations or related field.
• Minimum three years experience with a variety of marketing/communications disciplines including social, brand, sales, supply chain management.
• Must be able to handle multiple tasks, work under pressure while juggling deadlines.
• Exceptional interpersonal skills and sense of humor.
• Commitment to Planned Parenthood’s mission and vision.
• Demonstrated ability to execute tasks on time using sound judgment.

Preferred

• Adobe creative suite expertise preferred.
• Google Analytics experience preferred.