Brand Marketing & Experiences Manager

Responsibilities

• Recommend which sponsorships to renew, add or drop, based on results.
• Set measurable goals for each event before it happens and report total cost against return afterward.
• Connect events, social, video and sales follow-up into campaigns, so each major event becomes weeks of content and a clear path to booked business.
• Track and audit the leads and booked business generated by every event and campaign, and report cost per lead and return on spend.
• Create brand experiences at our own events that leave meeting planners and CEOs with a lasting impression of Leading Authorities.
• Own every event from concept to follow-up, including venues, vendors, speakers and the guest experience.
• Lead internal events that strengthen our culture and help us attract and keep great people.
• Stay current on event and experiential trends and bring fresh ideas that keep our events ahead of the industry.
• Own our social strategy, with clear goals for leads, engagement and brand recognition, and bring new formats and ideas that keep our channels fresh.
• Write, schedule and publish 3–5 social posts per week, including all captions and copy.

Requirements

• A go-getter who acts fast: you see what needs to happen and do it, no prompting needed.
• A dot-connector: you see how an event, a speaker appearance and a sales conversation fit together, and you turn that into action.
• A test-and-learn mindset: you try new tactics, measure what works and drop what doesn’t.
• 2–4 years in brand marketing, event marketing or experiential marketing, ideally B2B or professional services.
• Experience running events from contracts and logistics through follow-up, ideally for executive audiences.
• Hands-on experience running company social channels, especially LinkedIn, including writing posts and captions, scheduling and analytics.
• Experience turning long-form content, such as emails, blog posts and video, into short-form social posts.
• Excellent writing and organization skills, with the ability to juggle several events and a content calendar at once.

Preferred

• Experience working with meeting planners or event buyers, whether in event marketing, agency work or hospitality.
• A track record of generating leads from social media.
• Working knowledge of HubSpot and a CRM.
• Experience managing a marketing or events budget, including forecasting, tracking spend and reporting return.
• Bachelor's degree in marketing, communications, hospitality or a related field.