Senior Brand Manager

Responsibilities

• Brand strategy and implementation
• - Partner with the Senior Director of Brand & Creative to develop brand strategy and recommendations grounded in consumer research, competitive insights, and business priorities.
• - Help shape and implement our brand portfolio strategy, clarifying each product’s role, connecting products through a shared brand promise, and making the portfolio easier for consumers to understand.
• - Develop positioning and messaging frameworks that communicate clear consumer benefits, compelling stories, and credible proof points across the portfolio.
• - Translate survey findings and customer research into compelling, substantiated marketing claims, partnering with research, Legal, and Compliance teams to validate how they’re used.
• - Partner with the Creative Director and cross-functional teams to implement brand identity and tone-of-voice updates consistently across consumer touchpoints.
• - Partner with Growth and research partners on brand tracking, turning findings into recommendations to strengthen awareness, understanding, and trust.
• - Support positioning and messaging for new products, partnerships, and markets, with opportunities to lead integrated brand initiatives as the function grows.
• PR, communications, and consumer trust
• - Own day-to-day PR planning and agency management, setting priorities with the Senior Director of Brand & Creative and evaluating opportunities based on audience relevance, strategic value, and brand fit.

Requirements

• 6+ years of experience in brand marketing, brand strategy, or related consumer marketing roles.
• Experience developing positioning and messaging and translating brand strategy into execution.
• Meaningful experience developing and implementing brand architecture or a brand refresh.
• Hands-on experience managing PR agencies and communications programs.
• Excellent writing and editing skills, including direct experience developing executive communications in partnership with senior leaders.
• Strong messaging and communications judgment, with the ability to evaluate opportunities, anticipate how messages will be received, and recommend what’s right for the brand.
• Ability to turn research and consumer insights into clear recommendations, messages, and substantiated proof points.
• Experience using research and measurement to assess brand impact.
• People management experience, including setting priorities, providing feedback, and developing talent.
• Strong project ownership and the ability to deliver across multiple workstreams and cross-functional partners.

Preferred

• Background in fintech, financial services, or another regulated consumer category.
• Experience connecting multiple products under a shared consumer brand.
• Familiarity with developing research-backed marketing claims.
• Experience managing reputation or customer review programs.
• Oversight of organic social or educational content, including YouTube.
• Success developing and executing integrated brand campaigns.

Benefits

• 🏥 Medical, dental, vision — Kikoff covers the full cost for employees, 50% for dependents
• 📈 Meaningful equity in the form of RSU's
• 🏝️ 20 days of paid time off per year — we encourage taking real time away to recharge and do your best work
• 💵 401(k) plan with an employer match to help you invest in your future
• 💰 Competitive pay based on experience consisting of base + equity + benefits