Brugal 1888 Brand Specialist

New York City, NY (Hybrid)

$84K/yr – $105K/yrSenior LevelFull time

Posted 23 hrs ago

Job Summary

Own and lead Brugal 1888 brand activations, consumer education and partnerships in the New York metro area, driving brand growth and visibility through events, sampling, influencer outreach and trade collaborations.

  • Own brand experiences and consumer engagement programs
  • Lead collaboration with distributors, trade partners and internal teams
  • Track performance, insights and trends to inform growth opportunities

Job Description

Responsibilities

  • Bring the Brugal 1888 brand to life through engaging events, activations, training and consumer experiences.
  • Act as the local brand and rum expert, educating consumers, trade partners, distributors and key influencers.
  • Build brand awareness and recruit new consumers through sampling, partnerships, events and influencer engagement.
  • Develop strong relationships with distributor and trade partners to increase brand visibility, advocacy, listings and menu placements.
  • Work closely with local commercial and brand teams to deliver marketing programmes and achieve market objectives.
  • Represent Brugal 1888 at consumer, trade and media events and support relevant social media activity.
  • Identify local trends, opportunities and partnerships that can accelerate brand growth.
  • Manage assigned travel and entertainment budgets and provide regular reporting on activity, insights, performance and competitor trends.

Requirements

  • BS/BA or equivalent work experience
  • Must have previous job experience with spirit suppliers, distributors, hospitality, or preferably all three
  • Passion for super premium brown spirits (Rum, Scotch, Bourbon)
  • Motivated self-starter, gregarious personality, articulate, charismatic, polished, and professional
  • Exceptional organizational & event production/management skills
  • Adept at networking, selling and interacting with diverse groups of people
  • Strong written, verbal and public speaking skills
  • Use of Social Media (Facebook, Instagram) & technology
  • Ability to work independently, manage a personal schedule and think creatively.
  • Event Production and Management

Benefits

  • Salary $84,00 - $105,000 per annum + Annual Bonus
  • 25 days of Vacation Time - including Holiday Break from December 25th through 31st
  • Sick Leave Days and Company Holidays
  • Health Insurance with Premiums paid by Edrington for Employees and Dependents
  • Save for retirement and invest in your future - 401(k) Retirement Plan with Company Match
  • Additional benefits include Life Insurance and Disability Plans, Pre-Tax Benefits, Fitness Reimbursement Program & Tuition Reimbursement Program
  • 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
  • Embrace work-life harmony with 50:50 hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year
  • Experience our exceptional brands with a generous annual product allowance and through Company Events
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Edrington

4.1 Glassdoor

Our vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our leading brand, supported by Highland Park and The Glenrothes in the fast-growing single malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic and Wyoming Whiskey in the American Whiskey category. Edrington also has a strategic partnership with No.3 London Dry Gin.Our people work across many specialist areas from distilling and blending, to marketing, brand management, sales, finance and other professional functions.Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive. To see all our latest vacancies please go to https://search.edrington.com

Glasgow, Scotland, GBR
1.7K employees (333 in marketing)
79% recommend to a friend
97% CEO approval

Salaries

Posted range

$84K/yr – $105K/yr

Taken straight from the job posting.

The middle of this range ($95K) is 51% above the median base salary for Brand Specialist roles in the United States ($63K).

Brand Specialist median pay in the United States

$63K/yr

Most pay falls between $49K and $73K. Based on 20 salaries.

See all Edrington salaries

Traffic Signals

Monthly Visitors
19.5K
Traffic Source Mix
Search
36%
Direct
45%
Referral
12.6%
Social
5.5%
Paid
0.7%

Headcount Trend

Current headcount: ~1.7K
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Brugal 1888 Brand Specialist

Edrington · New York City, NY · Hybrid