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Marketing jobs

11,446 marketing jobs

Manager, Public Relations and Influencer Strategy

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New York City, NY (On-site)Salaried Ft

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Marketing jobs in the US not posted on LinkedIn

10,000+ jobs

Manager, Public Relations and Influencer Strategy

Barry's

New York City, NY (On-site)

$85K/yr - $125K/yr (Est.)In-houseSalaried-FtSenior level5+ years exp.

8 days ago

Senior Manager, Consumer Communications

The Weather Company

New York City, NY (Hybrid)

$165K/yr - $185K/yrIn-houseFull-timeSenior level6+ years exp.

8 days ago

Social Media Coordinator

Tonys Truck ELectric

Newark, NJ (On-site)

In-houseEntry level

8 days ago

Marketing Assistant

COPT Defense Properties

Howard County, MD (On-site)

$48K/yr - $53K/yrIn-houseFull-timeEntry level

8 days ago

Executive Director, Offers & Shopping Go-to-Market Lead

JPMorgan Chase & Co.

New York City, NY (On-site)

$181K/yr - $285K/yrIn-houseFull-timeSenior level10+ years exp.

8 days ago

Senior Advisor for Communications

City of New York

New York City, NY (On-site)

$110K/yr - $139K/yrIn-houseFull-timeSenior level7+ years exp.

8 days ago

Campaign Lead

City of New York

New York City, NY (On-site)

$80K/yr - $90K/yrIn-houseFull-timeMid level

8 days ago

Director of Mental Hygiene Communications, Office of the Executive Deputy Commissioner

City of New York

New York City, NY (Hybrid)

$110K/yr - $150K/yrIn-houseFull-timeDirector/executive

8 days ago

Director, Go-to-Market (GTM), WPP Open

WPP

New York City, NY (Hybrid)

$100K/yr - $230K/yrAgencyFull-timeDirector/executive

8 days ago

Growth Lead

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Missouri, USA (On-site)

In-houseFull-timeMid level4+ years exp.

8 days ago

Sr. Demand Generation Manager

Schurz Communications

Denver, CO (On-site)

$110K/yr - $135K/yrIn-houseFull-timeSenior level7+ years exp.

9 days ago

Senior Manager, Integrated Marketing

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9 days ago

Director, Content Strategy & Marketing

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9 days ago

Assistant Manager, Trade Marketing & Commercial Planning

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California, USA (On-site)

$75K/yr - $85K/yrIn-houseFull-timeMid level5+ years exp.

9 days ago

Marketing Coordinator

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9 days ago

Marketing - WHOLESALE Marketing Coord.

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$53K/yr - $60K/yrIn-houseFull-timeMid level1+ years exp.

9 days ago

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$75K/yr - $115K/yrIn-houseFull-timeSenior level5+ years exp.

9 days ago

Retention Marketing Specialist

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$67K/yr - $95K/yrIn-houseFull-timeMid level2+ years exp.

9 days ago

Associate Director, Paid Social

WPP Media

Los Angeles, CA (Hybrid)

$75K/yr - $180K/yrAgencyFull-timeSenior level5+ years exp.

9 days ago

Manager, Public Relations and Influencer Strategy

New York City, NY (On-site)

$85K/yr - $125K/yr (Est.)Senior Level5+ years expSalaried Ft

Posted 8 days ago

Job Summary

Oversees external PR and influencer marketing for Barry’s, directing agency partnerships and craft multi-channel campaigns to elevate studio launches and brand narrative.

Owns day-to-day PR lead with agencies and media partners
Develops regional launch playbooks and creator strategy for ongoing impact

Job Description

Responsibilities

PR & Media Relations
- Serve as the primary day-to-day lead for external PR agencies and media partners, driving proactive pitch strategies across consumer, business, fitness, and lifestyle outlets.
- Draft and maintain all external communications assets (press releases, briefing docs, Q&As, media lists, online press room), while prepping internal leadership and studio talent for media appearances.
- Develop, standardize, and execute regional launch playbooks to secure local media buzz, VIP attendance, and sustained community momentum for new studio rollouts.
- Identify long-form narrative and executive visibility opportunities to position Barry’s as a cultural and wellness leader, while navigating sensitive communications situations with discretion.
Influencer & Creator Marketing
- Build and own a multi-tiered influencer strategy spanning always-on seeding, tentpole campaign moments, VIP/celebrity partnerships, and new studio openings, driving consistent earned reach and brand affinity.
- Conceptualize and produce creator experiences and touchpoints that deepen creator relationships, generating organic advocacy and long term brand support.
- Partner with internal teams to assist in establishing a consistent flow of on-brand content for paid and organic social channels.
- Maintain and scale an active, organized internal database of creators, tastemakers, and cultural voices.

Requirements

5+ years of PR, communications, and influencer marketing experience, ideally within a high-growth consumer or lifestyle brand. Agency or in-house experience welcome- both are a plus!
Proven track record managing external PR agencies and executing integrated campaigns.
Deep understanding of TikTok, Instagram, YouTube, and emerging social platforms, paired with strong creative instincts to identify partners and opportunities that fit Barry’s brand vision.
Hands-on experience with creator and media reporting platforms such as Tribe Dynamics, CreatorIQ, Traackr, or similar tools.
Demonstrated ability to build tracking frameworks, establish KPIs, and analyze performance data (e.g., EMV, SOV, engagement) to guide strategy and present campaign results.
Strong existing relationships with consumer, lifestyle, wellness, and business media and creators.
Exceptional written, verbal, and interpersonal communication skills, including experience briefing spokespeople and drafting external-facing materials.
High degree of discretion, poise, and sound judgment when handling confidential brand information and sensitive communications situations.
Proven agility in high-growth, fast-paced environments, with the ability to balance multiple competing initiatives and execute effectively against tight deadlines.
Genuine passion for fitness, wellness, culture, and the Barry’s brand.

Barry's

3.8 Glassdoor

Barry's is the original high-energy cardio and strength interval training workout. Having launched in 1998 in Los Angeles it went on to spur a global boutique fitness movement. Since then, it has grown from “The Best Workout in the World,” to become not just a fitness leader, but a community and lifestyle with innovative in-studio and digital class modalities, Fuel Bars, retail offerings, and a competitive loyalty program. With more than 84 studios spanning 14 countries, plus Barry’s X – the brand’s inaugural digital fitness experience – Barry’s now brings its global Fit Fam community to its signature Red Room both virtually and physically. Following the success of the original workout, Barry’s expanded its class offerings to include: LIFT (a 50-minute class focusing on strength training with monthly benchmarks for attainable goal setting); RIDE (a 50-minute class offering high-intensity interval training style indoor cycling paired with traditional Barry’s floor work); and Barry’s X, the first-of-its-kind digital fitness community, that features both Live and On-Demand classes, each with Express and Full Length versions. Now a worldwide phenomenon with a cult-like following, Barry’s makes working hard and getting strong, fun.

Founded in 1998

Miami, Florida, USA

1.2K employees (67 in marketing)

66% recommend to a friend

66% CEO approval

Salaries

SalaryGuide estimate

$85K/yr – $125K/yr

Modelled from 5 comparable roles.

See all Barry's salaries

Marketing Team

Marketing Team Size

29 (2% of company)

Median Career Experience

8.5 years

Median Tenure

1.7 years

Marketing Roles Posted (Last 30 Days)

2

People

Founders / CEO

Mohammed Badr Alireza

Mohammed Badr Alireza

At the company for 9 years 8 months

JJ Gantt

Chief Executive Officer

At the company for 8 years 5 months

HR / Recruitment

Regina Icaza

Director Talent Acquisition

At the company for 5 years 1 month

Evie Fernandez

Executive Vice President People & Culture

At the company for 5 years 8 months

Marketing Leadership

Sarah Carhart

Chief Marketing Officer

At the company for 1 year

Daniel Rabinovich

Daniel Rabinovich

Vice President, Brand Partnerships

At the company for 4 years 1 month

Joe Kliman

Senior Director of Loyalty and Lifecycle Marketing

At the company for 1 year 3 months

Regina Icaza

Director Talent Acquisition

At the company for 5 years 1 month

Funding

Last Raise

Private Equity, 1 years ago

Funding History

Jan 2025
Private Equity
Jun 2020
Private Equity
Jul 2015
Private Equity

Traffic Signals

Monthly Visitors

647.9K

Monthly Google Ads Budget

$47.9K

Traffic Source Mix

Search

41.4%

Direct

49.6%

Referral

5%

Social

3.1%

Paid

0.7%

Headcount Trend

Current headcount: ~1.2K

News about Barry's

Barry’s Expands Atlanta Footprint with Second Studio in Midtown

Sep 22, 2025 • citybiz

RUMBLE CO-FOUNDERS LAUNCH THE PACK, AN INNOVATIVE CONCEPT THAT BLENDS SELF DEFENSE & GROUP FITNESS

Sep 22, 2025 • PR Newswire

Barry’s Bootcamp Opening in Hoboken on 9/20

Sep 18, 2025 • Hoboken Girl

Links

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