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Barry's

Brand

3.8
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

Barry's is the original high-energy cardio and strength interval training workout. Having launched in 1998 in Los Angeles it went on to spur a global boutique fitness movement. Since then, it has grown from “The Best Workout in the World,” to become not just a fitness leader, but a community and lifestyle with innovative in-studio and digital class modalities, Fuel Bars, retail offerings, and a competitive loyalty program. With more than 84 studios spanning 14 countries, plus Barry’s X – the brand’s inaugural digital fitness experience – Barry’s now brings its global Fit Fam community to its signature Red Room both virtually and physically. Following the success of the original workout, Barry’s expanded its class offerings to include: LIFT (a 50-minute class focusing on strength training with monthly benchmarks for attainable goal setting); RIDE (a 50-minute class offering high-intensity interval training style indoor cycling paired with traditional Barry’s floor work); and Barry’s X, the first-of-its-kind digital fitness community, that features both Live and On-Demand classes, each with Express and Full Length versions. Now a worldwide phenomenon with a cult-like following, Barry’s makes working hard and getting strong, fun.
Founded in 1998
Miami, Florida, USA
1.2K employees (67 in marketing)
www.barrys.com
66% recommend to a friend
54% positive business outlook

People

Founders and leadership

Mohammed Badr Alireza
Mohammed Badr Alireza
Co-Founder
At the company for 9 years 7 months
JJ Gantt
JJ Gantt
Chief Executive Officer
At the company for 8 years 4 months

Marketing leadership

Sarah Carhart
Sarah Carhart
Chief Marketing Officer
At the company for 11 months
Daniel Rabinovich
Daniel Rabinovich
Vice President, Brand Partnerships
At the company for 4 years
Joe Kliman
Joe Kliman
Senior Director of Loyalty and Lifecycle Marketing
At the company for 1 year 2 months
Regina Icaza
Regina Icaza
Director Talent Acquisition
At the company for 5 years

Hiring contacts

Regina Icaza
Regina Icaza
Director Talent Acquisition
At the company for 5 years
Evie Fernandez
Evie Fernandez
Executive Vice President People & Culture
At the company for 5 years 7 months

Hiring activity

Open marketing jobs over time

18 open now

Headcount trend

Company growth over the last 12 months

Funding

Last raise

Private Equity, 1 years ago

Funding history

Jan 2025

Private Equity Round Barry'S Bootcamp

Jun 2020

Private Equity Round Barry'S Bootcamp

Jul 2015

Private Equity Round Barry'S Bootcamp

Audience

Monthly website visitors
647.9K
Month over month+10.4%
Quarter over quarter+26.9%
Top sourceDirect (49.6%)
Ad budget per month$47.9K
Average search rank55.4
Traffic source mix
Direct
49.6%
Search
41.4%

News

Barry’s Expands Atlanta Footprint with Second Studio in Midtown
Sep 22, 2025 • citybiz
RUMBLE CO-FOUNDERS LAUNCH THE PACK, AN INNOVATIVE CONCEPT THAT BLENDS SELF DEFENSE & GROUP FITNESS
Sep 22, 2025 • PR Newswire
Barry’s Bootcamp Opening in Hoboken on 9/20
Sep 18, 2025 • Hoboken Girl

Links

www.barrys.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +2.5% year over year
Referral
5%
Social
3.1%
Paid referral
0.7%

LinkedIn followers

Follower count and growth

Total followers

38.8K

12-mo growth

+17.2%

Monthly growth

+1.4%

Salaries

Typical salary range

$75,000 – $80,000

/ yr

Median base

$85,000

Median total

$85,000

Median experience

2 years

Submissions

9

Pay by role

Field Marketing

5 submissions

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Open positions18 open marketing positions

Barry's logo

Community Marketing Coordinator- New York

Barry's

New York City, NY (On-site)

$70K/yr - $75K/yrIn-houseSalaried-FtEntry level4+ years exp.
2 weeks ago
Barry's logo

Copy of Client Specialist

Barry's

New York City, NY (On-site)

In-houseHourly-Pt
4 weeks ago
Barry's logo

Client Operations Lead

Barry's

Roslyn Heights, NY

In-housePart-time
6 weeks ago
Barry's logo

Client Operations Lead

Barry's

Roslyn, NY

In-housePart-time
6 weeks ago
Barry's logo

Senior Director, Brand Partnerships

Barry's

New York City, NY (On-site)

$140K/yr - $150K/yrIn-houseSalaried-FtSenior level10+ years exp.
6 weeks ago
Barry's logo

General Manager

Barry's

Philadelphia, PA

In-houseFull-time
6 weeks ago
View all 18 jobs

Barry's insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1998
Headquarters
Miami, Florida
Employees
1001-5000
Flat last 12mo
Marketing team
67
5% of company
32 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Flat 2.5%
LinkedIn headcount is mostly flat at 2.5% change over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Flat headcount last 12 months · More mature
Trend
2023-01-30 -> 2026-02-23
Headcount (12 months)
+2.5%
Last funding round
14 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
647.9K
Month over month+10.4%
Quarter over quarter+26.9%
Top sourceDirect (49.6%)
Traffic source mix
Direct
49.6%
Search
41.4%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
49 competitor sites
Search traffic: 34.8K organic clicks / 41K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+4,046
Ad budget per month
$47.9K
Average search rank
55.4
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

38.8K

12-mo growth

+17.2%

Monthly growth

+1.4%

Job openings

Shows open jobs, growth, and role changes.

Main result
1 open jobs
Open jobs trend: —
Trend
2024-05-01 -> 2026-01-01
Open jobs growth
—
Biggest role change
—
Latest open role

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown
We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Medium
Marketing is represented at senior leadership level. Typical leader time at company: 7.3 years.

Founder or CEO

Saved founder and CEO profiles.

Deirdre Beirne
Deirdre Beirne
Chief of Staff to CEO
JJ Gantt
JJ Gantt
Chief Executive Officer
Giulia Piombini
Giulia Piombini
Managing Director

Marketing team size

Shows saved marketing team size.

67
5% of the company • 32 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

Kara Heer
Kara Heer
Senior Director of Instructor Recruitment

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 67.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.8 / 5
Work-life balance
3.7 / 5
Culture
3.7 / 5
Diversity & inclusion
3.8 / 5
Recommend to a friend
66%
Positive business outlook
54%

Funding

Shows saved funding data.

Last raise
Private Equity
1 years ago
Funding details
Amount raised
—
Last round
Private Equity
Last fundraise
1 years ago

News

Shows saved company news.

Barry’s Expands Atlanta Footprint with Second Studio in Midtown
Sep 22, 2025 • citybiz
RUMBLE CO-FOUNDERS LAUNCH THE PACK, AN INNOVATIVE CONCEPT THAT BLENDS SELF DEFENSE & GROUP FITNESS
Sep 22, 2025 • PR Newswire
Barry’s Bootcamp Opening in Hoboken on 9/20
Sep 18, 2025 • Hoboken Girl

Marketing leadership

Shows saved marketing leaders.

Sarah Carhart
Sarah Carhart
Chief Marketing Officer
Julie Jacobson
Julie Jacobson
Head of Marketing and Regional Corporate Partnerships
Kaleigh Shafer
Kaleigh Shafer
Senior Director Of Marketing

CMO profiles

Shows saved CMO-level marketing leaders.

Sarah Carhart
Sarah Carhart
Chief Marketing Officer
5%
Social
3.1%
Paid referral
0.7%
Client Operations Lead
Mila Boano
Mila Boano
Director of Brand Marketing
Iva Grigorova
Iva Grigorova
Senior Director of Marketing
Kaleigh Shafer
Senior Director of Marketing