Responsibilities

• Own the NYC event calendar across all studios, building a repeatable cadence of first-timer programming with Studio Managers and instructors, with a particular emphasis on New Studios
• Design and execute out-of-studio activations and pop-ups in high-density neighborhoods and at local moments
• Build a pipeline of local partnerships- brands, hospitality, retail, run clubs, corporate and residential buildings- that puts Barry's in front of qualified new audiences
• Grow an NYC ambassador program and equip instructors to bring their networks in
• Set targets and report on first-timer acquisition, cost per first-timer, and first-to-second-visit conversion; manage the local budget and event P&L
• This role is on the ground, not just on the calendar. You're personally at the events you build, and you own getting everything there and back in one piece.
• Physically attend and run every activation you own- in-studio and off-site- as the on-site lead, not remotely managed
• Source, prep, and transport event materials- signage, sampling product, swag, tech, tables- to and from studios and off-site venues, using your own vehicle or approved local transport
• Lead setup and breakdown at each activation yourself, or delegate and directly brief Studio Managers, instructors, or ambassadors when you're covering multiple sites in the same window
• Own day-of logistics with venues, building management, and vendors- load-in windows, storage, permitting, and on-the-fly troubleshooting when plans change

Requirements

• 4+ years in community, field, or event marketing- ideally fitness, wellness, hospitality, or a consumer brand with physical locations
• A track record of events tied to hard acquisition numbers, not just attendance
• Deep familiarity with New York and existing local relationships you can activate
• Strong project management and comfort with data
• Willingsness to be hands-on and in studio
• Reliable local transportation and the ability to lift and haul event materials- this is a physical, on-the-feet role across multiple sites in a single day