Associate Director, Paid Social

Responsibilities

• Lead the strategic development, activation, and optimization of cross-channel biddable media programs, with a primary focus on Paid Social and Programmatic.
• Serve as the senior day-to-day client lead, driving integrated media strategies that deliver measurable business outcomes while ensuring operational excellence across campaign planning, execution, and performance.
• identify innovative opportunities across audience targeting, automation, platform capabilities, and emerging technologies to maximize campaign effectiveness.
• mentor and develop team members while fostering collaboration across media, analytics, strategy, and creative disciplines.
• Lead Associate Directors, Managers, and Associates in developing strategic, data-driven media plans and activation frameworks that deliver against client goals.
• Oversee campaign execution, pacing, optimization, quality assurance, and budget management across Paid Social and Programmatic investments to ensure operational excellence.
• Collaborate closely with media partners, ad technology platforms, publishers, and internal stakeholders to unlock new capabilities and drive competitive advantage for clients.
• Develop and implement best practices, governance processes, and operational efficiencies that improve campaign effectiveness, scalability, and team productivity.
• Support cross-functional integration with strategy, investment, analytics, commerce, and creative teams to deliver holistic media solutions.
• Mentor and develop team talent by providing coaching, guidance, and leadership that supports career growth, technical expertise, and client management skills.

Requirements

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 5+ Years experience planning/buying across all platforms, such as Meta, X, TikTok, Snapchat, Pinterest, YouTube, DV360, TTD, Amazon etc
• Experience with CMS platforms, 3rd Party API technology, Native UIs (i.e. Facebook Power Editor).
• Significant client-facing and relationship management experience is required.
• Prior experience managing a team; demonstrating the ability to train and grow junior members, and serving as a coach and mentor.
• Prior experience in an agency environment is highly desired.
• Exhibit passion through appropriate participation in team, agency, and industry initiatives.

Preferred

• Prior experience in an agency environment is highly desired.

Benefits

• Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.