Senior Manager, Integrated Marketing

Responsibilities

• Social Media Strategy
• Develop and execute a portfolio-wide social media strategy for the IK12 schools, informed by audience research, best practices, competitive benchmarking, school pillars and values, and enrollment priorities
• Partner with 50+ schools to guide leaders and campus teams in creating content and driving engagement, providing playbooks, best practices, and coaching
• Develop social media guidelines that preserve each school’s distinctive voice while maintaining alignment with brand standards, school values, and premium positioning.
• Evaluate and recommend social media management, scheduling, reporting, and listening platforms, and partner with relevant teams to implement selected tools.
• Develop a KPI and metrics reporting system that helps the IK12 teams and schools track engagement and its contribution to enrollment
• Build a shared editorial calendar aligned with enrollment cycles, school events and campaign priorities
• Provide strategic oversight of the portfolio’s social presence; guide and support day-to-day posting, community management, and moderation across individual social channels
• Develop recommendations to strengthen YouTube as part of the portfolio’s social media strategy, including channel best practices, video content planning, audience engagement, and performance measurement
• Campaign Content

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Seven or more years of professional marketing experience, with significant experience managing social media for multiple brands or locations, preferably within an in-house marketing department or agency
• Demonstrated success developing social media strategies and content that drive measurable engagement and business results
• Working knowledge of paid social advertising and digital media, with experience collaborating with media teams or agency partners on campaign planning and optimization
• Strong analytical skills, including experience building performance reports and translating data into recommendations
• Experience developing and optimizing YouTube channels
• Experience with social media management, scheduling, and reporting platforms, such as Sprinklr, Hootsuite, or Sprout Social
• Meta Business Suite and native platform tools for Instagram, Facebook, YouTube and LinkedIn
• Online listing and reputation management, such as Yext or Birdeye
• Google Workspace, including Google Slides, Docs, Sheets, and Drive

Preferred

• A strategic storyteller with strong marketing and community-building instincts
• A collaborative communicator who builds trusting relationships with internal and external partners
• Passionate about building premium brands and meaningful customer experiences
• Highly organized and capable of managing multiple priorities in a fast-paced environment
• Data-driven and curious, continually testing, learning, and optimizing
• Accountable and proactive, taking ownership of responsibilities, deliverables and outcomes
• Comfortable working independently in a remote environment while collaborating effectively across distributed teams
• Experience within the education, lifestyle, hospitality, or consumer-brand sectors is a plus

Benefits

• Medical, dental, and vision insurance
• Paid holidays and sick days
• 401(k) plan with company match
• Tuition discounts for your children
• Professional development
• Education reimbursement and partnerships