Director, Integrated Marketing (USA)

Responsibilities

• Enterprise Marketing & Account-Based Marketing - Help build and lead our enterprise and ABM strategy with the CMO, Sales leadership, and Revenue Operations.
• Develop a tiered ABM model — one-to-one for strategic accounts, one-to-few for account clusters, one-to-many for broader segments — with clear target-account criteria and success measures.
• Create repeatable account plays Sales and Marketing activate together, measured on account progression and opportunity creation rather than impressions and clicks.
• Team Leadership & Development - Lead, coach, and develop team members across demand generation and field marketing, helping them gain new experiences and elevate competencies.
• Set clear priorities, ownership, and performance expectations, and address gaps directly and fairly.
• Introduce the frameworks and coaching that let the team execute high-quality campaigns independently.
• Integrated Campaign Leadership - Lead campaigns end to end: business objective, audience insight, message, creative, activation, and optimization.
• Write the briefs that align messaging, content, creative, channels, Sales participation, timelines, and metrics.
• Sharpen segmentation and targeting for professional and mid-market programs, moving demand generation from broad tactics to focused, insight-led campaigns.
• Customer Marketing & Retention - Partner with Account Management, Sales, and Product on lifecycle programs supporting product engagement, renewal, advocacy, and expansion.

Requirements

• 8+ years of progressive B2B marketing experience, ideally in high-growth SaaS and specifically HealthTech.
• 4+ years leading teams or complex cross-functional marketing programs.
• Demonstrated success building enterprise and ABM programs across one-to-one, one-to-few, and one-to-many motions.
• Proven ability to connect ABM activity to account progression, pipeline, revenue, or expansion.
• Experience marketing to enterprise buying committees through long, complex sales cycles.
• Strong integrated campaign development and project management across multiple channels and functions.
• Exceptional messaging, writing, editing, creative briefing, and presentation skills, with the ability to tailor tone, framing, and content to the audience and desired outcome.
• A close working history with Sales, account management, and Revenue Operations.
• Experience coaching marketers at varying levels of capability and independence.
• Comfortable in a growth-stage, resource-constrained environment — resourceful, decisive, and low ego.

Benefits

• Get access to comprehensive benefits. We pride ourselves on offering benefits covering medical, dental, vision, mental health, wellness and more.
• Grow through our career paths leading to more senior roles. We invest in the development of our team members, provide significant opportunities for growth and career advancement, and do everything we can to support one another to ensure individual and team success. We regularly promote team members to more senior roles.
• Recharge during our annual company-wide break and extra holidays. In addition to vacation and quarterly Personal Days, every year we take a company-wide break in December to rest and recharge. We also give team members two additional holidays off per year: U.S. Independence Day and U.S. Thanksgiving, which we celebrate as Brain Holidays. We want you to feel motivated and energized at work!