Director, Go-to-Market (GTM), WPP Open

Responsibilities

• Shape the go-to-market strategy for WPP Open media products, features and applications.
• Build product positioning, messaging, storytelling and competitive differentiation.
• Partner and lead product launches, aligning teams around the go-to-market process and shared objectives.
• Create thought leadership, pitch materials, sales tools and client-facing content.
• Partner with Product Management, Solutions Engineering, Business Development and Marketing to build product and market knowledge.
• Translate client and prospect needs into relevant use cases, value propositions and product stories.
• Use customer, market and competitor insight to inform product strategy and commercial opportunities.
• Develop strategies that position WPP Open across the AdTech and MarTech landscape.
• Work with Communications, Demand Generation, Design, Content, Media and Events to activate go-to-market plans and measure their impact.
• Represent WPP Open in client conversations, pitches, industry events and thought leadership opportunities.

Requirements

• Product marketing or go-to-market experience within media, advertising technology, marketing technology or a related digital environment.
• Experience shaping marketing strategies, positioning and messaging for products or technology solutions.
• Knowledge of the marketing and advertising technology landscape, including data, audience planning, activation and measurement.
• Understanding of data sharing, privacy, security and governance within marketing environments.
• Experience working with enterprise advertisers, publishers, agencies or technology providers.
• The ability to turn complex products, technology and client challenges into clear, engaging stories.
• Experience creating sales enablement materials and supporting pitches, proposals or solutions-led conversations.
• An evidence-led approach to market research, customer insight and competitive intelligence.

Benefits

• We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.