Sr. Demand Generation Manager

Responsibilities

• Own the annual and quarterly demand generation plan for new logo acquisition and installed base expansion.
• Plan, launch, and optimize integrated, full-funnel campaigns across paid media, email, web, content, webinars, and events.
• Run ABM programs for high-value prospect and customer accounts in close collaboration with Sales and BDRs, aligned to their target accounts.
• Build nurture and customer lifecycle programs in HubSpot that move prospects through the funnel, strengthen retention, and create expansion opportunities.
• Set digital campaign strategy across SEM, AEM, paid social, and retargeting, partnering with the Digital Marketing Specialist on channel mix and budget.
• Work hands-on with the Digital Marketing Specialist on website and landing page optimization and A/B testing.
• Shape and execute SEO and AEO strategy with the Digital Marketing Specialist and Content Marketing so OTAVA is found in search results and cited in AI-generated answers.
• Partner with Field Marketing to bring a targeted demand generation focus to events, including target accounts, pipeline goals, pre- and post-event campaigns, and measuring event contribution to pipeline.
• Partner closely with BDRs to nurture high-potential accounts toward opportunity creation through coordinated marketing and outreach.
• Manage the demand generation budget and reallocate spend based on performance.

Requirements

• 7+ years of B2B demand generation experience, preferably within cloud, IT services, or SaaS
• 3+ years of hands-on web and digital marketing experience, including SEM, SEO, and conversion optimization; AEO and AEM experience is a strong plus
• Proven success driving new logo pipeline and installed base expansion revenue
• Strong expertise in SEM, paid social, SEO, email marketing, and ABM
• Deep experience with HubSpot as a marketing automation platform; working knowledge of WordPress and GA4
• Strong analytical skills, with the ability to turn data into decisions
• Exceptional project management skills, with the ability to prioritize in a fast-paced environment
• Working with Atlassian products (Jira, Confluence, etc.)
• Working with Microsoft 365 products
• Working with project management tools (e.g., Monday.com or Asana)

Preferred

• Technology-related certifications and education are a plus
• Broadcom/VMWare VCP/VCF certifications preferred

Benefits

• health insurance
• generous PTO
• paid volunteer time off
• working with world-class co-workers who are just as dedicated and as awesome as you are